Most Successful Viral Campaign in the History of Indian Digital Marketing

Delhi, India, September 19, 2008 --( Within five days of its launch, the ‘Help Bihar’ campaign achieved an overwhelming response and support. Executed for resource mobilization campaign for Plan India with concept and design by Quasar media, this innovative promotion is the most successful viral campaign in the history of Digital Marketing in India.

Launched on 12th September, the viral, which started with just 20 people, has been forwarded to more than 10 lakh people. In last 48 hours the viral has been played by more than 100000 unique individuals with overall unique engagements reaching 2, 25000. The figure keeps rising with close to 1500 people playing the game each hour.

The brief, according to Jitin Narang was to look at a fresh idea to reach maximum number of potential donors for flood affected Bihar victims in the most economical way. Quasar media ( conceptualized the particular idea in an innovative way as a viral. The viral shows how one can contribute or donate without actually spending anything or being physically present by spending 60 seconds of one’s times. All one have to do is to answer some simple questions. For each correct answer, partnering sponsors (Godrej, Chevrolet, Cadence, etc) will donate a biscuit, candle, tarpaulin, or soap to the NGO on your behalf.

Plan India is thankful to all these sponsors for their valuable help and support and further looking forward to more corporate sponsors for Bihar Flood affected victims.

About Plan India
Plan’s vision is of a world in which all children realize their full potential in societies, which respect people’s rights and dignity.

Plan India is a child-centered development organization that aims to promote Child Rights and improve the quality of life of vulnerable children. Plan India is a part of Plan, founded in 1937 after the Spanish Civil War and currently works in 68 countries. In India, Plan works in 13 states and has directly impacted lives of over a million children and their families since 1979 and empowered them to realize their potential.

Our child centered community development interventions focus on Child Protection and Child Participation, Children in Difficult Circumstances, Health, Education, HIV / AIDS, Early Childhood Care and Development, Water and Environment Sanitation, Disaster Preparedness, Household Economic and Social Security and Community Governance.

The basis of Plan’s work lies in its commitment to the principle of equality and rights, developing the capacity of civil society to enable them to meet their needs and replicating successful models that have worked.

Plan India
E-12 , Kailash Colony,
New Delhi - 110 048
Tel: 91-11-46558484

About Quasar Media
Quasar Media, part of Smile Interactive Group is one of the leading digital media services companies in India. It has a strong base of media services and technology. Committed to drive the digital media industry in the country it has a capability to give 360 degree services to client in the area of Digital Advertising. Digital advertising is expected to be a USD 560 million industry by 2009 with over 7% market share of the total advertising. For more information please visit

Plan India
John Mark
Plan India
E-12 , Kailash Colony,
New Delhi - 110048
Tel: 91-11-46558484