So Cool Brands® Partners with Real Players: Inside the Backstretch to Celebrate the Human Stories Behind Thoroughbred Racing
"Redefining Cool®" meets the people who define excellence behind the scenes. So Cool Brands® is proud to announce a new content partnership with Real Players: Inside the Backstretch, an original storytelling series dedicated to sharing the authentic, untold stories of the men and women who make Thoroughbred racing possible. - July 23, 2026
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