Presidential Campaign: Emotional Pendulum Swings Back to Go
After a back-and-forth campaign, voters now feel basically the same emotional connection they did to the presidential candidates as they did a year ago, according to a new study by SenseUS(TM) Emotional Response Polling. The one notable difference is Sarah Palin, who was relatively unknown in... - November 01, 2008
Seventy Percent of US Voters’ Feeling Distressed, Depressed and Terrified About United States Economy
A new SenseUs™ Poll reports how voters are feeling about the United States EconomyThe majority of voters, are afraid and sad about the current state of the US Economy, according to the SenseUs Poll, which measures voters’ emotional reactions. - October 07, 2008
Negative Campaign Ads Have Surprising Impact on Voters’ Feelings About the Candidates, According to SenseUs™ Emotional Polling
Negative political campaign ads rarely improve feelings about the sponsor, except in the case of an anti-McCain Ad sponsored by Obama. - October 02, 2008
Palin Continues to Create Stronger Emotional Connections Between McCain and Voters According to a New by SenseUS™ Emotional Response Polling
Voters feel a stronger emotional connection to John McCain than Barack Obama, according to a new study by SenseUS™ Emotional Response Polling. The two are eight degrees apart on the Emotional Temperature Scale of all voters and 23 points apart among Independents. Among all four candidates from the two major parties, Sarah Palin has the strongest emotional connection. - September 28, 2008