UK Brand Managers Frustration at Paper Pushing Activities
Instead of being challenged by the constant need for innovation and creativity, being weighed down with administrative duties is the chief obstacle facing today’s brand managers, a survey carried out by Sun Brand Technologies has found. 92% of brand managers spend between one and three hours... - December 03, 2008
NPD Still Strong Despite Struggling UK Economy
The struggling UK economy and the much talked about credit crunch has had little impact on new product development (NPD) activity, a survey carried out by Sun Brand Technologies has found. In spite of the gloomy financial forecast, 50% of brand managers are planning to launch the same number, if... - November 23, 2008
Sun Brand Technologies Defies Credit Crunch to Double in Size
In a move that defies the credit crunch, Sun Brand Technologies has expanded its business team with the addition of eight new employees. In today’s tough economic climate more companies are realising they need to streamline their processes to reduce costs. Those in the know have turned to Sun... - November 21, 2008
Inverness Medical Takes Brand Management to the Next Level
Global diagnostics test leader, Inverness Medical, has extended the use of Sun Brand Technologies’ Odin brand management tool to include its Brand Toolbox module to cut artwork spend and streamline the overall graphics process. The company, which already works with Odin Sprint – to... - November 21, 2008