RACQ Revitalises Member Interaction Platform with Portrait Software Delivering Cost Savings of Over A$6m

Portrait Software today announced that The Royal Automobile Club of Queensland Australia (RACQ) has chosen it as the technology platform for RACQ’s Member Relationship Management (MRM) Program; with the technology refresh and resultant efficiency improvements estimated to provide cost savings of more than A$6 million, together with significant future benefits. - October 08, 2010

Portrait Software Unveils Portrait Dialogue 5

New Edition Provides Ability to Initiate, Measure and Refine Inbound and Outbound Customer Dialogue in Real-time - February 27, 2010

Aeldre Sagen Chooses Portrait Campaign Manager to Drive Its Membership and Loyalty Program

Portrait Software, a leading provider of insight-driven customer interaction software, announces that Aeldre Sagen has selected Portrait Campaign Manager (PCM) to automate its membership and loyalty program, supporting over 550,000 members. Aeldre Sagen joins over 10 Danish organisations that now use PCM including 3Denmark, EDS, Médecins Sans Frontières and Ektra Bladet, the largest newspaper publisher in Denmark. - February 05, 2010

Portrait Software Receives 2009 DMA Future Innovators Award - Recognized for Significant Advances Made in the Field of Marketing

Company Wins First Annual Innovators Award for its Uplift Optimizer Solution. The Future Innovators is an annual award recognizing significant advances made in the field of marketing. Uplift Optimizer is an analytic software package that helps marketers focus their campaigns to target only those whose opinions can be positively influenced by marketing, avoiding wasted money and effort on others. - October 22, 2009

Customer Portfolios Extends Relationship with Portrait Software to Drive Marketing Campaign Success

Portrait Software (www.portraitsoftware.com), a leading provider of insight-driven Customer Interaction software, today announced that Customer Portfolios, whose clients include Johnston & Murphy, UNICEF, Dunkin’ Donuts, Baskin Robbins, Teleflora, Subway, National Hockey League, Hat World, the Harpoon Brewery and Moody’s KMV, has signed a three-year extension to its licence agreement for Portrait Customer Analytics. - October 20, 2009

Scottish Tourism Bucks the Trend by Automating Marketing Processes Using Portrait Software

Portrait Software, a leading provider of insight-driven customer interaction software, today announced that VisitScotland, the national tourism agency, has significantly increased revenues through the use of Portrait Customer Analytics, delivered as a hosted service through Optima Value Group. With... - September 18, 2009

Europe’s Most Successful Collector Coin Direct Marketer Increases Monthly Revenue by 75% Using Portrait Software

Portrait Software, a leading provider of insight-driven customer interaction software, has been selected by Samlerhuset to provide Portrait Campaign Manager (PCM) throughout its European operations. Samlerhuset says "Our monthly turnover, through the telemarketing channel alone, increased by 80% and we are looking to see similar returns in our other European operations." - September 12, 2009

Trigger Marketing Goes Global

Portrait Software Delivers Seminars and Webinars for over 550 attendees from Blue-Chip Businesses across UK, USA and Australia Drives Rapid Adoption of Pioneering Marketing Technique and Software. - July 18, 2009

Australian Marketers Advised to ‘Get Analytical’

Australian marketers were advised to ‘get analytical’ before trying to be customer centric or engage with customers yesterday at ADMA Forum in Darling Harbour, Sydney. Speaking in a keynote presentation, Mark Smith, EVP Sales and Marketing at Portrait Software emphasised ‘that in... - July 12, 2009

Are Australian Marketers Unknowingly Wasting Millions of Dollars? New Campaign Checkup Website Identifies Savings and Incremental Revenue.

Australian marketers can now identify wasted marketing campaign budget and hidden incremental revenue with the launch today of Campaign Checkup (www.campaigncheckup.com), a free online tool aimed at improving marketing campaign return on investment (ROI). The return to the marketer is a potential... - July 08, 2009

Alpine Ski Company Reaches New Heights to Improve Customer Experience for 300,000 Skiers and Reinforce Brand Values

SkiStar sees significant increase in up-sell and cross-sell through early consumer travel bookings and strengthened customer loyalty using Portrait Campaign Manager. - June 21, 2009

Improve Marketing Results While Reducing Budget Spend - Uplift Marketing Seminars Show How to Improve Marketing ROI

Australian marketers can gain insights into their most responsive customers and those who boost marketing ROI by attending an Uplift Modelling Seminar in Sydney or Melbourne in early July. The seminar, presented by Portrait Software, will explain, in marketer’s language, the concept and real-life application of Uplift Modelling and how it can help Australian marketers achieve better return on marketing investment. - June 20, 2009

Portrait Software plc Appoints New Chairman

Portrait Software plc (London: PST), a leading provider of insight driven customer interaction software, is pleased to announce the appointment of Paul Hewitt as Non-executive Chairman of the Board with immediate effect. Paul William Hewitt (53) has substantial experience in leading and growing... - June 17, 2009

Portrait Software Releases Latest Version of Uplift Optimizer to Meet Marketers’ Challenge Head-on - How to do More with Less

Portrait Software today announced the release of Uplift Optimizer 5.4, the latest version of its marketing campaign segmentation software which promises to bring Uplift Modeling into the mainstream of marketing. Uplift Optimizer predicts how each customer’s behavior will change specifically as a result of a marketing treatment. The financial benefits of using Uplift Optimizer for improved targeting include up to a 40% reduction in mailing volumes without reducing overall return. - April 19, 2009

Largest Danish Real Estate Player Chooses Innovation Over Stagnation - Portrait Software Automates Marketing Processes

Portrait Software has been selected by EDC, the leading Danish realtor group, to provide an automated campaign management solution delivered through their SaaS (Software as a Service) hosting model. This approach allows EDC to incrementally add new marketing functionality with minimal impact on internal resources. EDC says it will gain market share because of its increased productivity and more effective processes compared to its competitors, who are 'simply struck by paralysis.' - April 10, 2009

Recession-Busting Marketing: Strategies Top Companies Use to Boost Marketing ROI

Success in today’s budget constrained, ROI dominated marketing world can be achieved by following three best-in-class principles, according to a recent webinar from Aberdeen Group and Portrait Software. Due to the overwhelming response to the live webinar, a recorded version is now available on-demand at https://cc.readytalk.com/cc/schedule/display.do?udc=mimsi8dintbc. - January 29, 2009

Press Releases 1 - 16 of 16