Forty-Year Veteran Wakes Up Fitness Industry

Although most historical sources reference 1934 as the origin of The Beach, Tschirret says the most reliable report comes from the man who backboned it all, the legendary Harold Zinkin. - June 17, 2009

Muscle Beach® Celebrates 75th Anniversary by Launching Worldwide Fitness Club Chain

Last year was a very special year, not only for Muscle Beach®, but for the entire fitness industry. The legendary brand celebrated its 75th anniversary, reaching a milestone that no other fitness club chain has ever achieved. The prestigious brand is now available worldwide, to both existing... - June 04, 2009

Muscle Beach® Fitness Club Chain to Sponsor Summer Events in Venice, California

Daniel Tschirret, Founder and Chairman of Multinational Brands®, Inc., the world’s largest fitness promotion and the parent company of the Muscle Beach® fitness club chain, announced today that their Muscle Beach® brand will sponsor a series of events this summer at Muscle Beach,... - June 04, 2009

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