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Multinational Brands®, Inc.

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Muscle Beach® Fitness Club Chain to Sponsor Summer Events in Venice, California

Wilbraham, MA, June 04, 2009 --( Daniel Tschirret, Founder and Chairman of Multinational Brands®, Inc., the world’s largest fitness promotion and the parent company of the Muscle Beach® fitness club chain, announced today that their Muscle Beach® brand will sponsor a series of events this summer at Muscle Beach, Venice, California. Scheduled to commence on Memorial Day weekend, the shows will run right through Labor Day.

The Muscle Beach Military National Powerlifting Championship will take place on Saturday, May 23rd. The event will be followed by the Muscle Beach Powerlifting Championships on Sunday, May 24th. The weekend of competition will conclude with both the Muscle Beach Armed Forces Bodybuilding Championships and Muscle Beach International Classic on Memorial Day, Monday, May 25th.

Later in the summer, on July 4th, their Muscle Beach® fitness club chain will sponsor the Mr. & Ms. Muscle Beach. The date not only represents the contest itself, but what is expected to be the largest celebration the fitness industry has ever seen. The epic event will mark the historic 75th anniversary of legendary Muscle Beach, world renowned as The Birthplace Of Fitness®. A gala event is planned, which will include representatives from all walks of the fitness industry, dignitaries, celebrities, and inductees from the Muscle Beach Hall Of Fame. The season will wrap up on Labor Day, September 7th, with the Muscle Beach Bodybuilding Championships.

The events, which take place outdoors right on Muscle Beach, are open to the pubic and admission is free. The shows have consistently drawn some of the state’s highest tourist attraction attendance figures.

According to Tschirret, events like these are an effective tool for building club membership. “Many fitness franchisors institute an advertising fee. Unfortunately, most will misuse these funds to acquire more franchisees, rather than to drive traffic to their existing franchisees. Our number one concern is to increase membership at our clubs by supporting events that attract the general public and get them involved in fitness.”

For more information on the shows, please contact Danny Tschirret at or Joe Wheatley Productions at

To open a brand new Muscle Beach® fitness club or convert an existing one into The World’s Most Beloved Fitness Venue™, call 413-242-1111 or visit

Daniel Tschirret, BSBA, MBA
Vice President of Multinational Development

About Muscle Beach®
Muscle Beach®, the flagship brand of Multinational Brands®, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. The brand was founded by Daniel Tschirret, BSBA, MBA, a 40 year fitness industry veteran, who is currently building it into the most globally dominant fitness club chain of all time.

Contact Information
Multinational Brands®, Inc.
Daniel Tschirret

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