Rochester, NY, August 05, 2008 --(PR.com
)-- Local social media expert, Yvonne Divita, president of Windsor Media Enterprises / WME Blogs and author of the popular blog, Lipsticking (www.lipsticking.com) that attracts between 3 and 4,000 visitors per week, has been invited by Ford Motor Company to participate in the exclusive 2009 model year products showcase. DiVita and other PANKS (professional aunt with no kids) received the invitation to test Ford’s newest technologies and talk to the experts in the field. This exclusive one-day event runs on Wednesday, August 6 at the Dearborn Development Center in Detroit, Michigan.
DiVita’s influential presence on the internet and in the blogosphere landed her this invitation. DiVita was recommended by Melanie Notkin, founder of Savvy Auntie (www.SavvyAuntie.com), a blog that caters to women who are Auntrepreneurs, which caught the eye of Ford, in the first place.
“The real value in using a blog as a business tool are the connections and relationships that it helps you build,” said DiVita who has been blogging for nearly 4 years and is considered a national expert in marketing to women online. “Major fortune 500 companies are incorporating social media tools such as blog and twitter into their marketing strategies as a growing means for companies to share their messages and to connect with consumers and influentials, in their market.”
DiVita’s email invitation from the head of Ford Motor Company’s social media division came because Ford Motor Company is committed to thinking about digital media the same way they think about traditional media.
Highlights of the showcase include:
- Hands-on testing of industry-exclusive Ford SYNC™ and SIRIUS Travel Link. Travel Link offers a suite of data services that links drivers to traffic and weather information, up-to-date sports and entertainment news, and the least expensive fuel prices at nearby stations – along with a 23,000-song personal jukebox.
- The introduction of the Ford SYNC™, which will be offered on nearly every Ford and Mercury vehicle including the all-new Ford Flex and F-150; the 2009 Ford Escape, Escape Hybrid and 2009 Ford Expedition. SYNC is a fully integrated, voice-activated in-car communications and entertainment system that works with most Bluetooth-enabled mobile phones and digital media players.
- Find out about EcoBoost, Ford's new high-volume, affordable engine technology which uses gasoline turbocharged direct-injection technology for up to 20 percent better fuel economy, 15 percent fewer CO2 emissions and superior driving performance versus larger displacement engines.
“This is the fun and exciting part of building my connections via lipsticking.com,” added DiVita. “Underneath all the business we do on the internet, it’s the relationships that make things happen. The blogosphere has given me this unique opportunity to test drive Ford’s 2009 cars and to formally meet a blog-buddy, the influential blogger who founded Savvy Auntie.”
Watch for updates live, at the event, on Yvonne’s blog.
About Windsor Media Enterprises, LLC:
Windsor Media Enterprises, LLC (WME) was founded by Yvonne DiVita in 2003 as a new media publishing and blogging company. WME specializes in author and blogger services and social media consulting. Major clients include Nestle Purina Pet Care and the Simon Graduate School of Business. The company is based in Rochester, NY. For more information, visit www.wmebooks.com.