Denver, CO, August 14, 2008 --(PR.com
)-- Globus family of brands, the world leader in first-class, escorted travel with 80 years of experience, has renewed its contract with interactive marketing agency 90octane, LLC. The agency has provided search engine optimization (SEO) and pay-per-click advertising (PPC) services to Globus family of brands since 2003 and continues to deliver highly qualified prospects to ten of the company’s product and service-oriented websites.
Highlights from the recent 12-month program include a more than 50% conversion rate increase and a decrease in cost-per-conversion in the highly competitive travel space. Conversions are defined as brochure requests, e-newsletter signups and vacation or tour bookings.
“Each marketing dollar dedicated has shown tremendous return, with customers converting at an unprecedented rate. Careful planning during every phase, from the initial strategy to creative execution and ongoing optimization, has contributed to program results that far exceeded our expectations,” said Jeff Russell, e-Marketing Manager for Globus family of brands.
In addition to search engine optimization, PPC, contextual advertising and media planning, 90octane will now manage its partner’s social media marketing, managing the travel blog Story Suitcase (http://www.storysuitcase.com), crafting relevant keyword strategies and implementing new optimization processes.
In-depth competitive reports and attention to the inherent seasonality of the travel business drive the strategic approach behind each online marketing tactic.
About Globus family of brands
Globus family of brands, including Globus, Cosmos, Monograms and Avalon Waterways, provides a variety of products that match today's diverse traveler with unparalleled vacation experiences. The tour operator has offered hundreds of unique itineraries all over the world for 80 years. For more information, please visit http://www.globusfamily.com.
90octane is an award-winning interactive marketing agency that leverages online marketing strategies, search engine marketing (SEM) services and sales lead generation capabilities to develop custom, results-driven solutions. Combining proprietary analytics tools with creative expertise, 90octane optimizes the impact of each interactive marketing dollar budgeted by clients, ranging from international non-profit organizations such as Heifer International to Fortune 500 companies such as Gates Corporation. For more information, please contact Rosemary Riley at 720-904-8169, or visit http://www.90octane.com.