Catch the Online Train as Fuel Prices Rocket

Consumers are changing their shopping habits as gas & petrol prices soar.

Wellington, New Zealand, May 01, 2006 --( With a drive to the shopping mall and out of town retail centers costing more and more, rising fuel prices create a real opportunity for those forward thinking organizations conducting business online. So believes Jeff Short, an Internet Consultant with Global organisation WSI, who was outlining this change in New Zealanders shopping habits during a presentation to BNI business people in Wellington, New Zealand.

“Shopping online has always topped the list for convenience and ‘last minute’ shoppers but the hidden cost of a trip to the mall now has price conscious shoppers turning to the net”, said WSI Internet Consultant Jeff Short. Short also believes the move to online buying will be a long-term trend.

There is often a ‘knee jerk’ reaction to petrol price rises such as more people opting for public transport. Public transport operators in the Greater Wellington area have seen a 17% increase in passengers in the past two months but this will not last", said Short.

"This trend towards public transport diminishes as consumers become accustomed to the new (petrol) pricing but with online shoppers the trend is more 'sticky'. The difference with online shopping is often they are ‘first timers’ who previously believed Internet shopping was ‘to hard’ or had ‘security issues’. Once they see how simple and reliable it is, they invariable return for more.

“The web has and continues to provide huge opportunity for businesses from Small & Medium Businesses to Global Enterprises, but rising fuel pricing will see a change in consumers shopping habits and business conducting business online will benefit most.”

“This is the challenge to Internet retailers, to make the online shopping experience pleasurable and secure”, says Short. “If businesses combine these attributes with a well constructed website and a solid online marketing strategy they will be well positioned to take advantage of the opportunities provided by rising fuel prices.”

Jeff Short is an Internet Consultant with global Internet organisation WSI.

Web Strategic Initiatives Ltd
Jeff Short
+64 4 496 6735