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One of India’s Biggest Media Houses – Malayala Manorama - Prefers Wasp’3D Real-time 3D Graphics

New Delhi, India, May 02, 2006 --( Malayala Manorama, one of India’s biggest and oldest (more than hundred years old) regional language media group chooses Beehive Systems’ real-time 3D graphics solution, Wasp’3D for three of its upcoming news channels.

Beehive will provide seven Wasp’3D output engines (Sting On-Air Servers) and four designers (Drones) for Malayala Manorama’s (MMTV) three regional language channels – one state-specific and others – city-specific.

MMTV’s requirement was a complete 3D on-air graphics solution as well as virtual set. For these requirements, they found Wasp’3D ideal because of the multiple core benefits provided by Wasp’3D at a reasonable cost. These core benefits include – real-time 3D, virtual set, chroma keying, 3D compositing, digital video effects and channel branding.

Beehive has completed knowledge transfer and training to the technical and creative staff of MMTV. The installation will be done in March 2006 while the channels are expected to go on-air in April 2006.

Talking about why MMTV preferred Wasp’3D, Mr. George Jacob, Director, Malayala Manorama said, “The step from print to television is not just a strategic but also a historical decision for Malayala Manorama as we have completed more than hundred years in print. Hence, it was a matter of great deliberation when it came to choosing the technology for our online look and feel. We wanted a complete 3D solution rather than just a piece of it and found that only Wasp’3D met our requirement. Technical support was also an important factor and here again Beehive was the first choice because of its track record of providing prompt local support”

Commenting on the Malayala Manorama deal, Mr. Ajay pal Singh, Vice President, Business Development, Beehive Systems, said, “It is indeed a matter of great pride and pleasure for us that a highly respected as well as popular media group like Malayala Manorama chose Wasp’3D. We wish them all the best for their initiative to move to television and we are sure they will be hugely successful.”

About Beehive Systems:
Beehive Systems ( is a global leader in developing cutting-edge broadcast solutions meant to provide superior returns on the client’s investment. Our portfolio of end-to-end solutions is designed to deliver out-of-the-ordinary results in real-time 3D and 2D graphics, newsgathering, digital newsroom, interactive TV and digital logging and archiving.

With 15 years of broadcast expertise and a commitment to deliver maximum value to our clients, Beehive is the most respected name with international broadcasters like CNBC, Fox-promoted STAR News, KTRK, ESPN, Sony MAX, Astro, SCTV and many more. Beehive is the winner of the prestigious ‘Nasscom IT Innovation Award’ for 2004.

Press Contact
Manager – Marketing Communications
B - 37, Sector 1,
NOIDA 20 13 01, INDIA
Tel: +91-120-4308862
Fax: +91-120-2538 359

Contact Information
Beehive Systems Limited
Rashmi Jaju
+91 9313881845

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