Nashville, TN, August 16, 2008 --(PR.com
)-- The Watering Can Collective is a venture formed by Seeds Family Worship founders, Jason Houser and Michael Martin, along with the brand strategists and marketers of startup business, Euforma.
The current team will build on Seeds’ current foundation of live Christian events and CDs for families all over the world. Seeds Family Worship Live is a high-energy worship concert for the entire family. Many church events separate the parents and the children, while Seeds events are meant to bring them together.
Seeds Family Worship will release its fifth album in October of 2008. Past albums focused on praise, purpose, courage and faith and have sold more than 80,000 combined.
Houser, co-founder of Martin Houser Management, recognized a need for quality music for the families of his church so, he began writing uplifting music for families, while Martin, the other co-founder, managed the business side of the label.
Under the new collaboration with The Watering Can Collective, Seeds gains new leadership, guidance and direction. Also, with this new entity, the band is given to access to skills - music production, song writing, live performances, marketing, design, booking and sales.
The new Watering Can Collective believes getting families to worship God and learn scripture together is one of the most important things a family can do.
Euforma is made up of Dr. Charley Gordon, Clark Hook, and Heather Easterday. Dr. Gordon is a clinician, a scientist, an entrepreneur and a visionary. Hook is an award winning designer and art director and Easterday is a business strategist, marketer and an educator.