Los Angeles, CA, August 19, 2008 --(PR.com
)-- Although the line is relatively new to the game, sheandme suddenly rivaled the biggest intimates brands after its surprise win of the coveted Contours International Lingerie Award for Best Robes / Loungewear.
Two friends with a passion for intimate apparel, Shirin Azad and Mitra Sanai, had no experience as designers when they decided to start sheandme (pronounced she and me). They simply wanted to create the kind of comfy, casual, and chic loungewear they couldn’t seem to find.
In two short years, the former marketing and sales professional and attorney have developed a loyal fan base of women who love the brand’s versatile separates with their signature “sexy comfort”. For example, Devotee Krista Purnell of the Lingerie Post—a blog for self-professed lingerie and underwear fanatics—told her readers “sheandme should be a staple in every woman’s wardrobe.”
On August 4th, sheandme catapulted into the international spotlight at the Waldorf-Astoria in New York City during the CILA Gala, joining the winners’ circle with heavy-hitting lingerie labels (such as bra manufacturers Wacoal and Le Mystere). The award-winning ensemble consisted of a casual yet elegant shelf-bra camisole and matching cropped pants with silk side tabs and shell button closures, along with a cover wrap robe. As with the rest of sheandme’s “lux” and “basics” lines, the set was constructed using Lenzing Modal® (known as the softest fiber in the world with an eco-friendly bonus) and delicate silk charmeuse.
Also taking home a CILA award was Carson Kressley, host of Lifetime’s How to Look Good Naked, for encouraging women of all shapes and sizes to develop a healthy body image. Perhaps Intimate Apparel Business magazine’s 2007 prediction that “sheandme will find itself in swag bags and celebrities’ closets in no time” is coming true.
High-end retailers like Black Satin Intimates in Las Vegas, Orchids in Aspen, and Anthropologie stores nationwide already carry sheandme and are looking forward to previewing the Spring/Summer 2009 collections at the Curve tradeshow (held concurrent with MAGIC, August 25-27 in Las Vegas). These savvy store owners already know that women everywhere are bound to start buzzing about what Daily Candy recently hyped as a “comfy, beautifully cut, and sexy collection of underthings.”
For additional information or to request a sample, contact Shirin Azad or visit http://www.sheandme.com.
About The Company:
The sheandme (pronounced she and me) line of intimates initially got its moniker by combining the first syllable of its designers’ names: Shirin Azad and Mitra Sanai. The entrepreneurs left corporate America two years ago to design the collection they’d been dreaming of: pieces that would be comfortable enough to sleep in, but stylish enough to wear out.
The line of basics they created consists of coordinated tops (camisoles, tanks, tees, and hoodies), bottoms (lounge pants, crop pants, and shorts), sleepwear (nightgowns, chemises, slips, and robes), as well as underwear (bralets, bikini panties, thongs, boy shorts, and bloomers) with flattering, feminine details.
Sara Fishman, owner of the lingerie store Cheeky Fine Lingerie, raved to The Chicago Tribune, “sheandme is looking to dress the real woman, the career woman, the mother, the everyday kind of person who wants to feel sexy but also feel comfortable."
With an eye toward social responsibility, sheandme’s luxurious loungewear is produced entirely in Los Angeles, California. In addition, a portion of its profits are donated to the Tahirih Justice Center, a non-profit that helps provide legal services for immigrant and refugee women who have fled human rights abuses.
Shirin Azad, co-owner