MTN Yemen Launches Voice Via SMS (VVS) Solution from Apliman Technologies

Beirut, Lebanon, August 22, 2008 --( Apliman Technologies, the leader in telecommunications technology solutions, once more wins the trust of MTN Group as MTN Yemen has selected its Voice VIA SMS (VVS) solution. This service, launched by MTN Yemen on Saturday August 9, 2008 is a powerful solution from Apliman’s rich bouquet of VAS solutions.

This new service is set to give MTN Yemen’s subscribers an innovative and advanced way of communication. “We looked to Apliman Technologies to provide our Voice SMS solution. This would take MTN Yemen a step closer to providing real customer benefit,” said Mr. Walid Akkaoui, Chief Marketing Officer, MTN Yemen.

Apliman VVS offers a 'speak and Listen' messaging method that allows a subscriber to exchange short customer to customer audio messages and enables operators to experience increased revenue with a quick return on investment, better branding image, and solid market positioning among competitors.

“This exceptional solution opens up a new cooperation between Apliman Technologies and MTN Yemen, and gives the opportunity to provide a whole suite of VAS services that empower MTN and increase its competitiveness in the Yemeni market,” said Tarek Itani, Executive Director of Apliman Technologies.

Apliman’s strong performance is attributed to a number of factors, one of which is the company’s clear strategy to exceed customer's expectations through continuous devotion to develop high performance Voice and Data communications solutions. This has allowed Apliman to influence its market leadership in telecommunications technology and to expand its mobile VAS applications portfolio.

About Apliman Technologies
Apliman Technologies has an international portfolio of installations that span 4 continents, 25 countries, and 21 operators serving more than 30 million subscribers worldwide. Apliman is the provider of choice to the first-ever IVR installations, Call Center and VAS solutions in a number of Middle Eastern and African countries. Ever since it's founding, Apliman has been at the forefront of developments in the field. It has existed long enough in the market to establish customer loyalty and become a trademark of trust.

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Media Contacts
Farah Rajeh
Marketing Executive
Tel: +961 1 785383

About MTN Yemen
MTN Yemen was established in September 2000, a local and international sharing company, to become the community's first choice as a GSM company under the brand name Spacetel Yemen which was part of Investcom group. MTN Yemen is the leading mobile operator in Yemen with around 40% market share and 1.8M subscribers. The company's main goal is to ensure a continuous improvement and expansion in order to meet needs and expectations of its customers, thus, ensuring that MTN Yemen services are available "every where you go".

Media Contacts
Ali Shahidi
PR Manager

Apliman Technologies
Farah Rajeh
+961 1 785383