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theMechanism and Waggener Edstrom Worldwide Consumer Marketing Practice Form Partnership to Expand Online Marketing Services


New York, NY, August 22, 2008 --(PR.com)-- theMechanism, a multi-disciplinary design agency with offices in New York, London and Durban, South Africa has formed a strategic partnership with Waggener Edstrom Worldwide Consumer Marketing practice (WE Consumer practice). WE Consumer practice is a multi-service public relations and marketing agency with offices and partners throughout the US, EMEA and APAC. The partnership enables both firms to deliver enhanced capabilities to service clients who are looking for search engine optimized and highly creative online solutions to today's business challenges.

"This partnership enables theMechanism to be an interactive resource and online advisor to Waggener Edstrom Worldwide's Consumer practice, as well as to offer expanded marketing and public relations services to our clients. We are formally announcing our partnership after three successful years of providing creative services to the WE Consumer practice, and because an increasing number of consumer brands are cognizant that marketing initiatives and product launches must include considerable online components working transparently with traditional marketing vehicles," said Dave Fletcher, founder / creative director, theMechanism.

"The Waggener Edstrom Worldwide Consumer practice's partnership with theMechanism ensures that we can collaboratively offer creative and expansive online initiatives that are standards compliant, search engine optimized and visually combined with our very best practices," said Aaron Heinrich, SVP and global creative strategist of Waggener Edstrom Worldwide's Consumer practice. "We've enjoyed a rewarding working relationship over the years and look forward to building upon past successes with enhanced and increasingly integrated service offerings for both companies."

Online components to consumer marketing campaigns are becoming increasingly essential due to client expectations for more sophisticated, immersive and multi-dimensional user experiences in tandem with new product launches. With this partnership, theMechanism and Waggener Edstrom Worldwide Consumer practice are positioned with the talent and tools to effectively deliver these added experiences to their clients.

About theMechanism
theMechanism is a multi-disciplinary design agency with offices in New York, London and Durban, South Africa. theMechanism provides Web, print, motion, brand development, copy writing and search engine optimization services to clients ranging from SMEs and small-cap public companies to Fortune 500s. For more information, visit: http://theMechanism.com

About Waggener Edstrom Worldwide Consumer Marketing Practice
Waggener Edstrom Worldwide Consumer Marketing practice is the consumer marketing division of Waggener Edstrom Worldwide, Inc., a multi-service public relations and marketing agency with offices and partners throughout the US, EMEA and APAC. They drive brand recognition, relevance and resonance for a variety of global consumer brands. For more information, visit: http://WaggenerEdstromConsumer.com.

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Contact Information
theMechanism - New York
Sandra Perez
212-404-3150
Contact
www.themechanism.com

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