Family-Friendly Restaurant – Indigo Joe’s – Takes a Gamble on Vegas

National Sports Pub & Restaurant Chain Opens Their First Nevada Location in Las Vegas

Las Vegas, NV, August 25, 2008 --( Indigo Joe’s Sports Pub & Restaurant opened its doors to the Nevada public on Monday, August 18. This newest member of the family-friendly chain offers all of the things Indigo Joe’s fans from West Coast to East Coast have come to love: a sizable menu with a variety of choices sure to please any appetite, inviting atmosphere, above and beyond customer service, “Famous TV Wall”, sound-proof kid’s game room and full bar complete with distinctive specialty drinks plus 20 beers on tap. However, the Las Vegas location marks a new milestone for the national franchise brand – their first 24-hour establishment with breakfast menu, gaming, and enclosed smoking bar. The owners of this first Nevada Indigo Joe’s franchise, Christine Chan and Nathan Trent, are excited about opening their restaurant in their hometown of Las Vegas.

Franchisee Christine Chan explains, “We chose Las Vegas for our location because I am a long time resident of 22 years and this is home for me.” Christine brings with her 20 years of combined kitchen, service and management experience – much of that with another popular national brand. “After working for a major franchise brand for 7 years, I wanted to go into business for myself. I ran a profitable store and knew I had the ability to do the same for myself. I started looking into franchises and after researching decided on Indigo Joe's.” Business partner, Nathan Trent brings with him an equally successful track record of restaurant management, and feels like Indigo Joe’s is a great fit for not only he and his family, but also for the Las Vegas market.

The Indigo Joe’s concept, based out of California, is built upon the belief that they are “What A Neighborhood Restaurant Should Be!” Troy Taylor, CEO of Neighborhood Sports Pub Concepts, Inc. – franchisor of Indigo Joe’s Sports Pub and Restaurant –set out to establish the brand in the late ‘90’s. Taylor traveled the country, taking notes on different sports bar establishments and performing volumes of research on what diners really want. He hoped to offer a little something to please a variety of guests, while setting Indigo Joe’s apart from the fray. Taylor opened the first Indigo Joe’s just 5 years ago based on the concept that “We’re Not Your Average Joe” and that it Is possible to please everyone. It’s that winning attitude that has helped the brand to grow. Indigo Joe’s will now be open in 19 states nationwide, with 3 more states soon to join the “Joe’s” revolution. Las Vegas will mark #24 in the number of Indigo Joe’s across the country, with plans for many more already in the works. For franchise inquiries and information, call (888) 303-JOES (5637).

“Indigo Joe's is a concept that brings together three of the most important things for me: family, great food and sports. It is a fun atmosphere with an extensive menu that everyone will love. Being in the restaurant business for as long as I have been, having a great menu is very important,” remarks Christine. “I understand the importance of a family-friendly environment since I have a family of my own. I am also an avid sports fan, and I love the fact that we will have 36 flat screen TV's throughout with the ability to show multiple games at the same time.”

“We are introducing something that I think is not available in Las Vegas. For people who have families - they can watch a game, have great food, let their kids play in the game room and sit in comfortable chairs - all in a non-smoking dining area,” adds Christine. “For those who don’t have families, we have a bar atmosphere that is enclosed and patrons must be 21 to enter - so it gives them the ability to have a great time in a smoking and gaming atmosphere.”

Indigo Joe’s of Las Vegas – situated at St. Rose Dominican Hospital-San Martin Campus on Warm Springs between Buffalo Drive and Durango Drive – has opened its doors just in time to help Las Vegas football fans kick off the ’08-09 NFL and College Football Seasons in style. No matter the time or occasion, Indigo Joe’s is a great place to hang out with friends, share a meal with your family or catch the game on one of Joe’s many TVs. With Indigo Joe’s Express Lunches and Free Wi-Fi, Joe’s is a terrific choice for a working lunch. Can’t stay? Indigo Joe’s offers its full menu for take out – grab Joe’s To Go! Christine and Nathan along with the management and staff of Indigo Joe’s of Las Vegas look forward to seeing You soon.

Out of Her Mind - Fresh Ideas & Freelance Copywriting
Kasie Bolling
Christine Chan or Nathan Trent
Indigo Joe’s of Las Vegas
7260 S Cimarron Rd #145
Las Vegas, Nevada 89113
(702) 851-JOES (5637)