elements Opens Two New Luxury Gyms in Atlanta and Announces More Locations

Atlanta, GA, August 27, 2008 --(PR.com)-- elements for women™ has reached a new level in women's health and fitness with the grand unveiling of two new facilities in the Atlanta metropolitan area.

Already positioned as a leading fitness brand across the country, elements™ recently debuted their new showcase clubs in Alpharetta and Suwannee Station. The global chain of fitness clubs for women targeted the Atlanta market in response to the lack of upscale fitness and lifestyle club options available to women in that area.

Each of the new showcase clubs, elements™ at Suwannee Station and elements™ at Ellard, offer women a luxurious feel and a complete approach to wellness that incorporates health, diet, fitness and beauty.

elements™ at Suwannee Station, an up-and-coming section of the Atlanta metropolitan area, is surrounded by country clubs, upscale homes and communities, and shopping opportunities. The club contains an elements™ gym and a BalanceD™ diet center, as well as a Novo Physical Therapy next door. The combination of fitness, diet and physical therapy/rehabilitation makes the club a unique, one-stop location for women looking to improve their health and lifestyle.

Because the elements™ fitness philosophy incorporates a complete, total approach to wellness, the brand has been a popular choice for physical therapists who are looking to open their own club. The new Suwannee Station location further illustrates this natural progression of the wellness and fitness process.

Designed by elements™ Director of Club Design, Kitzie Perez, the elements™ at Suwannee Station showcases Italian chandeliers hung in sequence at the curved entry, a full-glass back wall, and a view of the forested landscape. An atmosphere of luxury and comfort is continued throughout the club with the use of soft lighting and open spaces. Form and function are combined in each area of the gym, from the cardio zone to workout areas to multiple group fitness rooms.

The clubs' locker room areas, often one of the most overlooked areas in terms of fitness club design, feature an innovative series of lighted circular "clouds" built into the ceiling at varying heights to give the rooms a light, airy feeling. The luxurious feel of the club is also personified in personal saunas, personal dressing rooms, and a massage area.

elements™ at Ellard, located in Alpharetta's upscale Ellard Mercantile Exchange retail center, showcases 30-foot ceilings, floor-to-ceiling drapes and an all-white interior. The club features 10,000 square feet of spa and fitness amenities, including a full service hair salon, med spa, anti-aging, massage, and complete fitness center.

Members can enjoy massages, facials, mesotherapy and other spa options from the exclusive Moda Spa brand, as well as luxurious locker rooms and lounge area and standard elements™ fitness features such as European-designed Smart Card equipment and innovative group fitness classes.

For more information about elements™, please contact the corporate offices at (866) 893-9603 or email info@elementsforwomen.com. Visit www.elementsforwomen.com, www.elementsliving.tv and the founder's blog at www.healthceo.com.

About elements™

elements™ is an international premium fitness and lifestyle brand for women. The company offers membership-based fitness and weight loss services throughout a network of wholly-owned, as well as franchised health clubs, as well as related diet and wellness services. Elements™ has appeared in Forbes Magazine online, and has attracted international attention with its technologically advanced Smart Workouts, dynamic Group Workout series and the launch of its new online diet program, BalanceD™. Over 45 locations are now under development in the U.S., as well as international expansion to Bombay, Dubai and London.

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Chris Palumbo
866-893-9603
www.elementsforwomen.com
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