New York, NY, August 28, 2008 --(PR.com
)-- New York fashion photographer Philippe Rohdewald announced a major business expansion on his end: As of Fall 2008, he will be offering video and motion services to fashion designers, online apparel retailers, advertising and design companies.
“With internet technology rapidly evolving, online retailers have made a solid market for themselves. It seems that many companies become more and more eager to put stock into the interactive market, while consumers become more confident buying clothes online.” Says Philippe. “Rather than spending money on high priced advertising space in leading fashion publications and costly print catalogs, an ever growing audience can be reached online. Consumers can be enchanted with the use of not only photos but also short video clips. When clicking on these short clips or by rolling over them with the cursor, models start moving and can show off the back of a clothing piece or any sort of detail that may be of importance to the retailer. Furthermore this technology can be applied to look book production for wholesale buyers, pr firms and their contacts in form of websites or email-friendly compressed file packages.”
The largest of e-commerce websites adapted this technology already quite a while ago. Philippe’s goal however is to make this technology available for web retailers who don’t have lavish budgets and squadrons of highly paid web programmers to their disposition.
Even though Philippe’s portfolio website will not be advertising this service until the end of the fourth quarter of 08’, it is offered as of September of the same year.
New York City based photographer and former cinematographer Philippe Rohdewald has been shooting since 2000. Some of his clients include Diane Von Furstenberg, Tracy Reese, Marchesa, MTV, Club Monaco and Tory Burch who’s ecommerce site has become highly successful during the four years of his involvement.
For more information or to see Philippe’s commercial work please log on to www.philippe-ny.com.