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Self-Storage Veterans Publish Book of Money-Making Strategies

West Palm Beach, FL, August 30, 2008 --( With the economy slowing, self-storage operators are looking for strategies to generate more revenue, cut expenses and increase equity.

RK Kliebenstein and Jennifer LeClaire, two self-storage industry veterans, are offering straight-up advice, little-known secrets and practical tips to do just that in a new book entitled, “How to Make Money in Self-Storage.” This book unlocks keys to greater profits for self-storage operators anywhere in the world.

“This book contains some of the secrets I’ve learned over the past 25 years in the self-storage industry,” said RK Kliebenstein, the book’s co-author and principal of Coast-To-Coast Storage, a self-storage consultancy in City of Atlantis, Fla.. “I truly believe this book will become the number one resource for self-storage operators who want to watch their revenues climb, the expenses decline and the overall property value increase.”

RK Kliebenstein is a self-storage industry pioneer. He is an internationally renowned author and speaker with extensive experience in all aspects of financing, developing, acquiring, and managing self-storage properties. Kliebenstein is an innovator, whose many years of dedication and hard work have helped self-storage achieve its modern status as one of today’s best investment opportunities. He has been responsible for underwriting over $1 billion in self-storage transactions, running more than 1,000 acquisition and development projects, and personally conducting due diligence on over 100 million square feet of self-storage space.

“Marketing can be a vital competitive advantage in self-storage – and few truly do it well,” said Jennifer LeClaire, the book’s co-author and principal of Self Storage Promotions, a self-storage marketing and PR firm in Hallandale Beach, Fla. “’How to Make Money in Self-Storage’ offers proven strategies for making the most out of your marketing budget.”

Jennifer is the president and creative director of Self Storage Promotions. She has been serving the self-storage industry with writing, editing, ghostwriting, public relations and graphic design services since 2001. That industry-specific knowledge, combined with her nearly 20 years of media savvy, positions her to help self-storage companies promote their brands. Jennifer is a member of the Public Relations Society of America and the American Society of Authors and Journalists and the Web Analytics Association.

For more information, visit or visit the authors at their personal Web sites at and

About the Book
“How to Make Money In Self-Storage” is an A-to-Z resource guide for self-storage operators who want to increase revenues, decrease expenses, and create equity. The book is the work product of two pioneers in the self-storage industry, RK Kliebenstein and Jennifer LeClaire. Managers, investors, bankers, and anyone who has an interest in self-storage will benefit from this book. Some of the greatest minds in self-storage, Jim Chiswell, Derek Naylor, and Kelly Perdew have rave reviews for How To Make More Money In Self-Storage.

PR Contact:
Jennifer LeClaire
Self Storage Promotions

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Self Storage Promotions
Jennifer LeClaire

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