Strategic Partnership Announced Between Former McDonalds CEO and New Hospitality Company

Ed Rensi and Jay Koenigsberg Align with Plans for Expansion of Two Successful Brands in Hospitality and Motor Sports.

Orlando, FL, August 30, 2008 --( PitStop 500 Development Corp. today announced an alliance with Ed Rensi and Team Rensi Motorsports (TRM) based in Woodbridge, Illinois and Mooresville, North Carolina. The agreement brings together two highly successful business operators in Rensi and Founder-CEO of PitStop 500 Jay Koenigsberg.

The alliance between the firms will provide growth opportunities for both companies based on a number of synergies. As the former CEO of McDonalds USA and now the owner of a NASCAR Nationwide Series team, Rensi has the expertise and “track record” of growing restaurant networks and building brand awareness in the food industry and other consumer brands through motorsports that will serve both firms well.

“During three decades spent overseeing development and operations of thousands of restaurants, I was pleased to learn that PitStop 500 has a process that is both timely and effective in growing restaurant chains and provide exciting operational advantages,” said Rensi. “We intend to align with great brands and superior restaurant operators and harness the power of motorsports marketing to positively impact their growth, efficiency and profit. The value proposition that PitStop 500 has developed provides operators clear advantages.”

Koenigsberg is also elated about the alliance with TRM and Ed Rensi, as his company launches the most exciting and timely restaurant expansion programs for a select group of the premier food service companies in the country. “Ed’s insight into the hospitality industry combined with a passion for growing his race team, make this a strong partnership,” said Koenigsberg. “We feel fortunate that we can access his expertise, creativity and guidance as we build our network and select our brand alliances. I can’t think of a more capable, engaging and talented person to act as our motorsports advisor, sounding board and restaurant marketing guru”.

PitStop 500 recently unveiled their inaugural 7 markets in Florida, Texas and North Carolina. The company has an aggressive growth plan to identify sites and open 20-25 locations by 2011 to provide exclusive expansion and brand building methods to leading hospitality companies.

About Ed Rensi: Ed Rensi is a prime example of achieving the American dream. He began his career by flipping hamburgers at McDonald's at the age of 20. With determination and a burning desire to succeed, Ed worked his way up the corporate ladder and in 1984 became President and CEO of McDonald's USA. After a 14-year stint as President and CEO, Ed retired to pursue one of his greatest passions auto racing. From that very first auto race until today, Rensi has been instrumental in the development of Team Rensi Motorsports. Rensi has always been a huge supporter of NASCAR and makes appearances throughout the year to promote the sport. For more info visit

About PitStop 500: PitStop 500 Development Corp builds hospitality venues that incorporate a motorsports theme to drive awareness and traffic for it’s merchants with events and promotions that are attractive to more than 100 million motorsports fans in America. Each PitStop 500 Food Fuel & Family Fun Center is designed to provide a superior guest experience and create high performance memories. PitStop 500 intends to be the best expansion method for the top restaurant and lodging companies in the country. For more info visit

PitStop 500
Scott Brody