Art Institute Student Wins Fox Fashion Design Challenge

Santa Ana, CA, August 30, 2008 --(PR.com)-- The Fox Re-Mix, Re-Design, Re-Construct Fashion Challenge wrapped just like a Project Runway episode -- with a dramatic runway show, intense deliberation by the judges and one person declared the challenge winner.

Daniel Magaña, a second quarter fashion student at The Art Institute of California – Orange County, was declared the winner of this unique fashion challenge which required contestants to create at least two new Fox inspired looks by ripping, tearing, cutting and then sewing back together materials from Fox’s fall and holiday clothing line.

“This competition was a challenge for me because my personal style did not fit in with Fox’s action sports look,” said Daniel Magaña. “The Fox designer’s critique of my first attempts stumped me in the beginning but then I figured out how to incorporate my style with the Fox brand.”

Ten contestants from schools in the area displayed their looks for the first time at the Re-Mix, Re-Design, Re-Construct runway show in front of an audience of almost 300 friends, family, industry professionals and Fox customers. A panel of judges from Fox judged the contestants’ designs in the following four categories: innovation, aesthetics, process and how well the design reflected the Fox brand.

“What stood out about Dannie’s work and set him apart is that we could have taken a lot of his designs and put them right into the line,” said judge Tony Sanchez, Fox Director of Merchandising – Men’s. “He did a good job of taking what is Fox and making it wearable and right for our customer.”

In a surprise twist, the three top finalists were all offered an internship with the Fox Girl design team. Jocelyn Ramos, a student at Saddleback College, took second place and Katy Lasco, a recent graduate from the Fashion Institute of Design & Merchandising, was awarded third place.

The entire competition, including the fashion show, was captured on video and four Webisodes are available for viewing at fox-girl.com. Photos from the event and the competition blog can also be seen at the Fox Girl site.

Media Contacts:
Tricia Cook, 714.338.1303 or tacook@aii.edu
Veronica Orozco, 714.830.0221 or vorozco@aii.edu

The Art Institute of California – Orange County
The Art Institute of California – Orange County is a design, media, fashion and culinary arts school providing bachelor’s and associate’s degree programs in Advertising, Baking & Pastry, Culinary Arts, Culinary Management, Digital Photography, Fashion Design, Fashion Marketing & Management, Game Art & Design, Graphic Design, Industrial Design, Interior Design, Media Arts & Animation, Visual Effects & Motion Graphics, Visual & Game Programming and Web Design & Interactive Media. Located in the heart of Orange County’s South Coast Metro region, The Art Institute is ideally situated in close proximity to Orange County’s thriving business community, cultural attractions, shopping, entertainment and its famous beaches. The school is one of The Art Institutes (www.artinstitutes.edu), a system of over 40 education institutions located throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.

Fox Head, Inc.
For three decades, Fox Head, Inc. has been a global leader in the Action Sports industry producing dynamic designs. The Fox Head logo is recognized as a brand synonymous with quality and innovation. While remaining true to motocross roots, Fox is committed to original and innovative styles in performance apparel, men’s and women’s sportswear, footwear, eyewear and accessories. Fox is a Design House that values irreverence, invention, quality and sets high standards that show through in every product we make. For more on Fox, please visit www.foxhead.com.

###