Seattle, WA, May 06, 2006 --(PR.com
)-- TEXT ME, DOCTOR!
Sesame Communications has added text messages as an option for patients who wish to receive appointment confirmations from their dentists directly to their cell phones. Use of mobile phone text messaging, also called SMS, has been exploding in North America. It is particularly popular with teenagers, who make up the largest part of a typical orthodontic practice.
“We help our member practices tailor their approach to each patient according to that patient’s personal preferences,” says Frith Maier, CEO of Sesame Communications. “By giving the patient the tools to customize his experience, we build loyalty to the dental provider and increase patient referrals. It made sense for us to add text messages to the Sesame suite of services.”
In surveys, patients report that they prefer email appointment confirmations to voicemail or answering machine messages. Reasons given include that voice messages are often deleted by another household member, and that patients find email less intrusive. Text messages share the advantages of an email message, with the added benefit of delivery to the patient or parent’s cell phone an hour, 24 hours, or both before the appointment. The service is opt-in, so text messages are sent only at the request of the cell phone owner. The patient can elect whether to receive an email or a text message – or both.
“We’ve implemented the text messaging application to be secure, hassle-free for the office staff, and user-friendly for patients, like everything else about Sesame,” explains Sesame CTO Greg Brant. You don’t have to be a geek for your practice to be high tech.”
Text messaging is included in Sesame membership and automatically available to users of Dental Sesame and Ortho Sesame.
ABOUT SESAME COMMUNICATIONS
Sesame Communications is a privately-held company founded in 1999 and headquartered in Seattle, Washington. The company pioneered doctor-patient and doctor-doctor online communications for the dental industry with its 1999 launch of the comprehensive, interactive Ortho Sesame™ solution. The patent-pending, proprietary technology was expanded to include Dental Sesame™ and Sesame Interactive, dentistry’s first online case collaboration service with automatic image uploading. Sesame’s user base is the largest online channel in dentistry: more than 600,000 patients are logging on for information from their dentists, and 6,000+ dentists are registered for Sesame Interactive, which streamlines communications between GP and specialists and improves treatment planning. For more information about Sesame Communications or its products please visit http://www.sesamecommunications.com.
(877) 633-5193 ext. 29