Kolkata, India, September 06, 2008 --(PR.com
)-- Asoka Lifescience Limited offers a first-of-its-kind Ayurvedic remedy for respiratory distress in patients of all ages. The new drug called Res-Q launched by Asoka Lifescience will cater to the growing number of patients with lung problems including a great percentage of children. The drug is made from new molecules by using medicinal herbs and incorporating a novel drug delivery system to render maximum efficacy.
“Our country has a vast knowledge base of Ayurveda whose potential is only being realised in the recent years. However, the drug delivery system used for administering the medicine to the patient is traditional and out-of-date resulting in reduced efficacy of the drug,” remarked Sourav Roy, Managing Director, Asoka Lifescience Limited. “We thought of coming up with a unique remedy of respiratory problems by blending the best of both- the tradition of Ayurveda and the technology of modern medicine.”
The drug is the outcome of rigorous research and development undertaken by the Department of Pharmaceutical Technology, Jadavpur University. Abbies Webiana, a universally prescribed herb for respiratory distress is one of the key ingredients of Res-Q. Based on a poly-herbal composition, Res-Q is a mouth dissolving drug that mixes with the juices secreted by the salivary glands and dissolves completely within fifteen minutes of putting in the mouth. Thus the drug never makes it to the stomach and the vital constituents are not absorbed by the various digestive juices secreted within the metabolic system of the body.
“Our country has the second highest mortality rate of asthma, one of the primary respiratory ailments we are targeting,” Mr. Roy went on to say. “We don’t claim our product to be a miracle drug that will cure asthma completely, but we are quite confident that Res-Q will ensure relief from attacks much faster and minimize them in the long run if taken on a regular basis.”
Res-Q comes in a strip of ten tablets, moderately priced to make it affordable among all the sections of the society. Many other research based drugs for chronic as well as fatal ailments are lined up for launch in the coming months.
The drug has been distributed among all the major chemist shops throughout the state of West Bengal and an entire team of aggressive sales professionals has been formed to meet the needs of distributors across the state. Besides the conventional marketing strategies, a non-profit organization called Asoka Welfare Society has also been formed up and a helpline has been formed where queries on asthma and other respiratory ailments will be answered.The concerned person needs to send an SMS. He/she has to write 'LUNG' and send it to 5676775. The associates of Asoka Welfare Society will get back to the person within 48 hours.
About Asoka Lifescience Limited
Asoka Lifescience Limited is a growing research based pharmaceutical company. The brainchild of young entrepreneur Sourav Roy, it is formed with the vision of ‘curing by caring’ for its patients. In the growing Indian pharmaceutical market, Asoka Lifescience is confident of holding centre stage in the coming years by delivering remedies of chronic ailments to a diverse cross section of the demographics. In order to provide new molecules for curing certain chronic ailments, a MoU has been signed with the Department of Pharmaceutical Technology, Jadavpur University.