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MarketingExperiments to Discuss How Optimizing Headlines and Subject Lines Can Boost Conversions

MarketingExperiments Will Offer A Special Live Clinic featuring “Optimizing Headlines and Subject: How Changing a Few Words Can Help (or Hurt) Conversions” on Wednesday, September 10, 2008. Free Web Clinic Will Address Your Specific Copy Questions with an Expanded Q&A.

Jacksonville Beach, FL, September 08, 2008 --( MarketingExperiments, a research laboratory dedicated to discovering “what really works” in marketing, announced a special live optimization follow-up session due to the record-breaking response to the last web clinic. “Optimizing Headlines and Subject Lines” will be held on Wednesday, September 10, 2008, at 4 p.m. EST. Participation in the one-hour, live Webinar is free and open to everyone who registers using the following link:

Join MarketingExperiments’ panel of experts as they dig deeper and explore how marketers can create, change, and test more powerful headlines that resonate with audiences and boost results. Presenters will offer live optimization of attendees’ headlines and subject lines, and review new case studies and tactics. Attendees will come away with specific ideas and language they can test right away to improve conversions.

During this interactive Web Clinic, MarketingExperiments’ experts will:
· Examine new headline and subject line test results.
· Review and optimize audience-submitted headlines.
· Explore what makes a successful headline and mistakes to avoid.
· Address attendees’ specific copy questions in a Q & A session.

Past Webinar attendee Annie Cushing, Web producer for “Layers” magazine (, had this to say: “That webinar was, hands down, the best I’ve ever attended. Very, very helpful. Usually I’m looking at my watch about halfway through a webinar and getting distracted — But with this webinar, I was enraptured with the way they deconstructed the different participants’ websites. It was a challenge to try to find the pain points in the landing pages before the presenters did, which kept me engaged the whole time. When I realized it was almost 5:00, I was actually disappointed.”

People who register for this free web clinic will automatically receive a complimentary subscription to “MarketingExperiments Journal.” This clinic is limited to 1,000 attendees.

About MarketingExperiments
MarketingExperiments ( is a research laboratory dedicated to discovering “what really works” in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as “The New York Times,” Reuters Group, and “Car and Driver.” Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the “MarketingExperiments Journal” and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group.

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Jan Davies

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