Martin Kirmis Named BlueStar Europe Sales Director

Former Honeywell Channel Sales Manager hired to expand BlueStar’s European reach.

Florence, KY, September 07, 2008 --( BlueStar, the leading innovator in solutions-based distribution for Auto ID, Point-of-Sale, Mobility, and RFID products has recently named Martin Kirmis to the position of Sales Director of BlueStar Europe.

Before joining BlueStar, Martin Kirmis was Channel Sales Manager for Honeywell Imaging and Mobility, and had previously held various positions in Sales and Product Management within IT distribution entities.

“Bringing Martin Kirmis on board will help BlueStar grow and expand its business in the European marketplace. BlueStar has an excellent reputation as a distributor, and we will live up to that here in Europe,” says Alexander Stahl, President of BlueStar Europe.

“The POS and AIDC markets are currently changing in their channel structure. It is my goal to fully support our resellers in these new structures. I am excited about the opportunity to work for a worldwide leading company like BlueStar,” says Kirmis.

About BlueStar Europe
BlueStar Europe GmbH, located just north of Frankfurt, Germany, is the new European subsidiary of BlueStar, Inc. BlueStar is a leading solutions-based distributor of Point-of-Sale, bar coding, data collection, radio frequency identification (RFID), and wireless mobility products.

BlueStar works exclusively with VAR Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. For more information about BlueStar, please contact a BlueStar Account Executive at 800-526-0193 or log on to

Kacey King