Award-Winning Seating Concept from Europe Arrives in USA

Saint Louis, MO, September 11, 2008 --( LoJoBall™ - Today’s Answer to Yesterday’s Beanbag

LoJoBall arrives stateside. After much anticipation following its introduction at the ICFF in New York City, LoJoBall, the award-winning seating concept from Europe, has finally arrived stateside. Six unique designs have been created for the NA market.

European by design, LoJoBall™ is an innovative seating concept designed for the 21st century. Its patented design utilizes space without compromising comfort –– zipped, it forms a perfect sphere, to be used as a stool or footrest; unzipped it becomes a stylish, comfortable lounge chair. A variety of cool designs, colors and finishes compliment any décor. And with its latest selection of indoor/outdoor balls, LoJoBall™ is the new must-have accessory for every home.

“LoJo Balls are the children of poufs and beanbag chairs. Perch on them when the night is young, and unzip them as your energy flags… they will support your back the way a pouf never can, and with less mass than a big squashy beanbag.”
-Penelope Greene, New York Times

“The latest in chill out furniture has arrived. The LoJo is the new beanbag – and believe us, we wouldn’t throw phrase like that around!”
-At Home Magazine, United Kingdom

“Perfect for teenagers rooms or student pads, the LoJo is an update of the traditional beanbag and is comfortable to sit, loll and chill on.”
-Trish Lorenze, Home Shopper Columnist, The Independent, U.K.

“LoJo is the latest in innovative, flexible furniture. You can sit on it, put your feet up on it, or chill out in it! When closed, the LoJo’s are a geometric design statement in your room. When open, they are expressive.”

“Affordable, stylish, and flexible seating.”
-U.K. Home Ideas

With a seat filled with beans to mold to the shape of your rear, and a back that is sculpted using a specially designed inflatable to support your lower back, a LoJoBall™ can be a personal refuge when listening to music, watching TV, playing video games, or relaxing with a favorite book. Fast and easy to inflate, LoJoBall™ comes with an easy-to-use hand pump and it’s very own stylish tote bag should you need to take your LoJo on the go-go.

Media Contact:
Lisa Lukies

Lisa Lukies