Encodex and West10 Entertainment Join Forces at the Internet Retailing 2008 to Provide the Ultimate Source of Home Entertainment and Product Data

London, United Kingdom, September 18, 2008 --(PR.com)-- Encodex the leading provider of product information in the field of Household goods, appliances, consumer electronics and I.T products will be joining forces with West10 the leading provider of high-quality entertainment information and content for home entertainment products next month to champion the cause of content-rich data and images for online retailers.

On 7th October 2008 at the Internet Retailing 2008 Conference to be held at the Novotel, Hammersmith, London, Encodex & West10 will showcase the ultimate source of Home Entertainment & Household product data to Internet Retailers.

Brian Flower, Encodex Business Manager says: “This strategic alliance utilises the natural synergy between the two companies to the benefit of our clients allowing them to grow and develop the commercial success of their business, by delivering a consistently superior customer experience,”

He explains, “The customer demand for information is increasing and it is now more important than ever to have high quality, accurate up to date content on your website. The prospect for a better informed customer through an efficient internet catalogue can now be realised through the partnership between Encodex and West10.”

“Both organisations recognised that retailers required entertainment and electrical product data and that there was a clear need for accurate, consistent and comprehensive information says Barry Smith, Director of Sales at West10. He continues, “Having co-operated in a couple of initiatives, it was recognised that the natural conclusion was to form a strategic alliance to allow clients to have the benefit of working with “best of breed” and to help them to provide a richer customer experience.

Encodex and West 10 can help you maximise your profits with rich data which has been shown to:

Increase ecommerce revenue
Reduce the cost of in-house catalogue creation and management
Increase affiliate opportunities with your data feeds
Reduce time for product matching
Improve SEO and price comparison site rankings
Increase customer retention
Reduce the incidence of returned items
Make significant improvements in conversion rate
Increase the average order value by cross-selling and up-selling

For further details contact:
brian.flower@gfk.com +44 0870 603 8143
barry.smith@west10entertainment.co.uk +44 (0)7725001833

GfK Encodex
Tullika Bhalla
0870 603 8100