World Tree Technologies, Inc. Hires WideGroup to be Its Agency of Record

Beverly Hills, CA, September 19, 2008 --( World Tree Technologies, Inc., a private industrial biotechnology and forest resource company focused on the global commercialization of the Empress Splendor™, announced the appointment of WideGroup :: Interactive as the company's new interactive advertising agency. This comes as part of a new plan to strengthen and increase their online sales, improve branding and customer service, and expand with new products and markets.

The Empress Splendor™, offered exclusively by World Tree Technologies, is described by company officials as an extremely high-growth-rate, genetically advanced, self-regenerating, greenhouse-gas-consuming, and oxygen-emitting hardwood tree.

WideGroup is an interactive agency with over 9 years of experience, which specializes in web design, rich media, branded desktop applications, social and viral media, as well as marketing and advertising.

World Tree Technologies and WideGroup have worked together on a wide variety of projects the last few years including the design of their latest website and recently decided to take the relationship to the next level.

“We have shared a strong relationship with WideGroup over the last four years. We believe that with their extensive knowledge and expertise in media and internet commerce, they will be able to take our amazing product, The Empress Splendor™, and share it with the world” says Wendy Burton, President and Chairman of World Tree Technologies, Inc.

“We love trees, not only because they provide us with oxygen, shade and reduce carbon dioxide in the atmosphere among many other things, but also because they make the world a more beautiful place just with their presence and they seem to know something we don’t” says Alexis Posternak, President of WideGroup. “The Empress Tree has a high growth rate and we hope to help World Tree Technologies grow at an even faster rate!”

Under terms of the agreement, WideGroup will be responsible for the company's online media planning and buying, creative campaigns, web development, strategic planning, social media initiatives CRM implementation and management, and back end system integrations.

About World Tree Technologies, Inc.

World Tree Technologies, Inc. is an environmental company focused on the global commercialization of the Empress Splendor™ Tree.

The Empress is one of the fastest growing hardwood trees in the world. It is genetically designed and commercially grown by World Tree Technologies to eliminate the need to destroy old growth timber and natural forests for societal timber purposes. The Empress Tree is an environmentally correct and economically positive regenerating renewable resource perfectly suited to help solve the worlds deforestation problems and old-growth timber shortages. World Tree Technologies, as the name implies, is ultimately dedicated to the technology, commercialization, and conservation benefits of reforesting the world with a very special tree - The Empress Splendor™.

Contact Information

World Tree Technologies, Inc.
9943 E. Bell Road
Scottsdale, AZ 85260
Toll Free: 1-888-693-TREE (8733)
Phone: 1-480-948-0188

About WideGroup :: Interactive

WideGroup :: Interactive specializes in web design, rich media, branded desktop applications, social and viral media, as well as marketing and advertising consulting services which provide clients with the captivating user experiences of tomorrow, today.

Founded in 1999, WideGroup has worked with a broad spectrum of A-list clients such as DreamWorks SKG, America Online, Inc., Carl’s Jr., Bank of America, Universal Studios, and Lotus Cars, to name a few. Their broad spectrum of services work together with their technologies to provide clients with the most effective and strategic rich media solutions to meet all of their business needs.

Tania Piombetti
9701 Wilshire Blvd, Suite 1000
Beverly Hills, CA 90212
Phone: 818.344.9703
Toll free: 1.888.WIDEGROUP (943.3476)

WideGroup :: Interactive
Tania Piombetti
818 344 9703