Jacksonville Beach, FL, September 22, 2008 --(PR.com
)-- Brian Carroll, a B2B expert and author of Lead Generation For The Complex Sale, will be a guest speaker at MarketingExperiments’ next live Web clinic: “A Proven ‘Playbook’ For Growing More Leads.” MarketingExperiments, a research laboratory dedicated to discovering “what really works” in marketing, announced the special clinic to be held on Wednesday, September 24, 2008, at 4 p.m. EST. Participation in the one-hour, live Webinar is free and open to everyone who registers using the following link:
“If you’re involved with B2B lead generation, you already know Brian’s reputation as an authority in the field. This Web clinic is an excellent opportunity to absorb lessons from his ‘playbook’ for lead management,” said Hunter Boyle, Managing Editor MarketingExperiments Journal. “And with a live Q&A session, clinic participants can get their specific lead-gen questions answered. This will be a value-packed hour for any B2B marketer.”
During this Web Clinic Brian Carroll will present his proven, five-step playbook for more effective lead growth. He and Dr. Flint McGlaughlin, MarketingExperiments Director, will discuss strategies that dramatically increase sales leads — but not the budget. The presenters will also devote time to addressing attendees’ lead-gen issues.
“The single biggest issue for B2B marketers is effective lead generation. Some 80% of marketing expenditures on lead generation and collateral are wasted because leads are lost, ignored, or discarded by sales people,” said Brian Carroll. “I will address the proverbial black hole between your company’s sales and marketing efforts, and outline ways to build an operational ‘playbook’ with your sales department to better manage and nurture the leads you generate. By using this approach I will share how we helped one client increase their sales-ready leads by 475% and increase their lead-to-sales pipeline conversion rate by 225%.”
In addition, ten attendees will receive a complimentary signed copy of Carroll’s book, Lead Generation For The Complex Sale. To enter to win, attendees must include their contact information below the required registration fields at https://www1.gotomeeting.com/register/360134621. People who register for this free web clinic will automatically receive a complimentary subscription to MarketingExperiments Journal. This clinic is limited to 1,000 attendees.
MarketingExperiments (http://www.MarketingExperiments.com) is a research laboratory dedicated to discovering “what really works” in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Car and Driver. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group.