North Carolina KOA Campgrounds Partner with Signal for Web Marketing Plan with YouTube Videos

Wilmington, NC, September 24, 2008 --( Signal, a design, marketing, and technology firm located in Raleigh and Wilmington, NC, announced the development of a new web marketing program for KOA campgrounds located in Wilmington, Smithfield and New Bern, North Carolina.

This online marketing program includes a new web site featuring campground videos, e-coupons and quick links for making online reservations. In addition, Signal implemented a search marketing program consisting of organic search engine optimization and Google pay-per-click campaigns.

A key component of the new web marketing strategy is the introduction of monthly campsite video clips. Signal provided a turnkey YouTube video marketing package that included camera equipment, YouTube channel setup and training. An HTML email newsletter promoting the monthly videos, campground events and “Hot Deals” is distributed monthly to approximately 10,000 recipients.

“We are thrilled about our partnership with Signal and the new YouTube video marketing efforts,” said Joel Tomaselli, owner of the three KOA franchises. “We experimented with campground videos in the past and received great feedback, so we turned to Signal to help us leverage the power of the Internet to take them to the next level.” To date, the campground videos posted on YouTube have received over 10,000 views. As well as being posted on YouTube each month, the videos are also embedded into the KOA Camping NC web site, serving as a major attraction for site visitors.

About Signal

Signal is a design, marketing and technology firm that uses creative power to produce engaging communications projects in diverse media. From Fortune 500 corporations to pioneering start-ups, Signal helps clients deliver their message in creative and intelligent ways, building stronger relationships with prospects, customers, shareholders, partners and employees.

Established in 1992, Signal has studios located in Raleigh and Wilmington, North Carolina, and has evolved into one of the region’s largest creative services companies. More information about Signal is available at

For more information please contact:

Bryan Kristof, Director of Marketing

Signal Design Inc.

Tel: 910-509-0710 Ext. 231

Fax: 910-509-0720


Signal Design Inc.
Bryan Kristof
910-509-0710 ext 231