Fluid Forms Launches Cassius, a 3D-Printed Lampshade Consumers Design with Virtual Boxing Gloves

Mass products and boring browsing through catalogs are a thing of the past. Fluid Forms points to the future of modern product development: With Cassius, the world's first market-ready concept of its kind, original lights for one's own living room are punched out of a virtual block. A sophisticated software and 3D printer turn consumers into 'punchy' designers of individual products.

Graz, Austria, September 27, 2008 --(PR.com)-- Instead of offering prefabricated mass products to customers, Fluid Forms turns consumers into designers of their own creations at www.fluid-forms.com.

Cassius, an interactive design interface invites the user to a virtual boxing match and sets a further step towards User Manufacturing: "With their computer-mouse, users compete against a 3D model of a punching bag. Virtual boxing gloves give blows on this punching bag and thus form an exclusive and unique object" describes Hannes Walter, CEO, the original interface. "More and more consumers want to create high quality products on their own, both for themselves and for others. Our developments promote this concept of user generated design and, at the same time, move the complex production steps in the background."

Thus, the home made software Formatory always turns the user into a winner: on the basis of the readily adapted computer model, production data is generated instantly by the company's software and transmitted to Austrian production facilities. 3D printers transform the virtual draft layer by layer into an exclusive art object. Within 3 weeks, Cassius will lighten up the living rooms of its creators as an original lampshade.

About Fluid Forms
Fluid Forms was founded in 2005 as an innovative label. On the platform www.fluid-forms.com everybody can design individual and functional design objects – without any special knowledge and additional software installations. With the easy-to-use software of the company, consumers become part of the whole product design in a revolutionary way.

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Fluid Forms
Andreas Jaritz
+43316 89-02-03
www.fluid-forms.com
http://newsroom.fluid-forms.com
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