China Guitar Maker Launches Own Brand

Changle, China, September 29, 2008 --( Chinese guitar-maker Myaxe Musical Instruments Ltd., which previously made OEM guitars, has officially launched its Myaxe brand.

David Liu, Myaxe executive officer, said it took them several months to decide on coming up with an unknown brand.

"When we were talking about it, a question popped out and it was 'does the market really need another Les Paul-type of guitar considering that there are other brands already out there, aside from the more known Epiphone and Gibson?'" Liu said.

But Liu said it was the persistence of his Filipino partner, which solidified the goal of producing quality solid bodies.

"There is also the notion that Chinese products are inferior. We want to change that belief," he said.

Myaxe currently produces the Custom Shredder model and the Riffmaster from solid mahogany body.

And like the solid-bodies being produced by other big names, Myaxe's guitars come in set neck.

"We do not call them copies but innovation for quality at a price every musician can afford. We are not trying to take down on the big brands but our goal is simple. Make Myaxe a major player in the guitar industry," Liu said.

Myaxe Musical Instruments Ltd
Allan Nawal