Mother & Daughter Team Opens E-Commerce Resale Boutique: Opens It’s Virtual Doors

Flower Mound, TX, October 02, 2008 --( Texas resident and mother of two, Amy Gepner, and her mother, Catherine Russell of West Richland, WA recently launched Hey Diddle Diddle Kid’s Fashions, LLC on the Internet at Hey Diddle Diddle Kid’s Fashions is an e-commerce Web site catering to busy parents looking for quality children’s clothing at bargain prices. Gepner and Russell capitalize on their experience finding the best quality items at the best possible prices for their own families, and pass those savings on to their customers.

The business began after Russell and Gepner began using resale and thrift stores to shop for Gepner’s newborn daughter. They were frustrated by the lack of resale stores in Russell’s hometown, and the outdated styles at many thrift stores. An avid e-bayer, Gepner was often frustrated by the auction experience. “I hated being outbid at the last minute on the “perfect” outfit I was trying to purchase,” she said.

Recognizing that other parents were experiencing these same difficulties, and given the high costs for new clothing, the pair saw a need they could fill. An online store seemed the best way to reach into many communities who didn’t have stores currently available to them, and allows them to run the business together even though they live 2,500 miles apart.

“Parents today are busy people,” Gepner said. “Anybody who has ever tried to shop a store with kids in tow knows how very difficult it is. Shopping online allows you to shop at any time of the day or night, in the comfort of your bathrobe if you choose, with that cup of coffee nearby,” says Gepner. “It means you don’t have to drag tired, bored kids with you from store to store, and give you the freedom to shop at your convenience.”

Hey Diddle Diddle Kid’s Fashions chooses to specialize in children’s clothing sizes preemie to 6X. “After size 6 kids often need to try clothes on for the perfect fit and so shopping online is less practical,” Russell explains. “Also, kids are growing so fast in these smaller sizes that many times items get worn only a time or two before they outgrow them,” she adds. “It makes a huge impact for families financially if they can find resale items at that age.”

Gepner and Russell are committed to saving parents like themselves both time and money. “We not only save our customers the time they would have spent driving from store to store, but money as well. Our prices are 50 to 75% off of retail, and they don’t have the cost of gas,” Russell says.

Hey Diddle Diddle Kid’s Fashions is committed to providing the best quality and selection and a smooth online shopping experience. They back their products up with a money-back guarantee. “Our job is not done until the customer is satisfied,” Gepner says.

Hey Diddle Diddle Kid's Fashions, LLC
Amy Gepner