London, United Kingdom, October 03, 2008 --(PR.com
)-- Company Reveals New Mobile Brand Image for Europe and North America.
Capcom® Interactive, Inc. a leading developer and publisher of mobile games, today announced the unification of European and North American mobile operations under a single management team. The new structure will allow Capcom to better leverage mobile expertise on a global scale, and maintain product consistency cross-territory.
Additionally, Capcom’s European and North American mobile operations will begin using the consumer facing brand “Capcom Mobile” effective immediately. The new brand is designed to clearly explain to consumers and partners the business unit’s offerings, and to minimize any miscommunication in the marketplace.
Leading the cross-territory management team, Midori Yuasa, President of Capcom Interactive, Inc. said “Moving forward we will be working towards one strategy of producing great games with strong brands to technically high standards across both Europe and North America. By combining forces we can execute a balanced portfolio of titles on a global level, whilst maintaining a focus on providing products tailored to individual territories”.
Capcom’s approach of providing a roadmap of wide appeal has seen them compliment Capcom IP such as Resident Evil® and Street Fighter® with licensed 3RD party brands. Recent successes for the companies include the launches of “Are You Smarter Than A 10 Year Old?” in the UK and ”Are You Smarter Than A 5TH Grader?™” for mobile in the U.S. This has been followed up with Capcom’s recent launch of the official “University Challenge” mobile game in the UK.
Under the new management structure, Matt Gillis (Executive Vice President of Publishing) will lead commercial activities, with Manabu Seko (Head of Studios) leading Capcom’s R&D functions in London, Toronto and Los Angeles.
Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. Founded in 1983, the company has created hundreds of games, including best-selling franchises Resident Evil®, Street Fighter®, Mega Man® and Devil May Cry®. Capcom maintains operations in the U.S., U.K., Germany, France, Tokyo, Korea and Hong Kong, with corporate headquarters located in Osaka, Japan. More information about Capcom can be found on the company web site.
About Capcom Interactive, Inc.
Established in November of 2005 with the mandate of bringing Capcom’s celebrated IP to mobile platforms in North America and Europe, Capcom Interactive, Inc. maintains development and business offices in Los Angeles, London and Toronto. The company has published several mobile games based on Capcom’s celebrated intellectual property, including Resident Evil®, Street Fighter®, Mega Man® and Devil May Cry®. In addition, CII has become extremely adept at bringing licensed IP to market as illustrated by the fantastic performance of Who Wants To Be A Millionaire and Are Smarter Than A 5TH Grader?™ in North America, as well as the success of Are You Smarter Than A 10 Year Old?™ and University Challenge™ in Europe.