Jacksonville Beach, FL, October 04, 2008 --(PR.com
)-- Brian Carroll, B2B expert and author of Lead Generation for the Complex Sale, will speak at Miller Heiman's 2008 Client Summit in Lake Tahoe, October 8 – 9 on sales and marketing alignment.
Carroll, CEO of InTouch, will discuss key areas to consider for working toward better alignment that will impact your lead quantity, quality and conversion. In addition, he will share ideas to help organizations increase productivity, including the essential elements of communication that support an organization's goal of being customer focused.
Miller Heiman, a global sales performance company, works with lead organization to improve sales effectiveness through issue-based consulting and training.
For more information, including the agenda or to register go to:
InTouch helps companies increase sales by optimizing their lead nurturing process. Through a combination of unique relationship-building practices, technology tools and sophisticated call center representatives, InTouch helps companies identify, manage and escalate sales leads from inception to eventual sale by streamlining the lead management to sales process. InTouch is part the MECLABS Group.
About MECLABS Group
MECLABS Group helps businesses optimize communications. Its family of companies consists of MarketingSherpa, MarketingExperiments and InTouch.
MarketingSherpa (http://www.marketingsherpa.com) is a research firm publishing practical case studies and benchmark guides for its community of marketers and thousands of weekly case study readers. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual Summits attended by thousands of marketers.
MarketingExperiments (http://www.marketingexperiments.com) is a research laboratory dedicated to discovering “what really works” in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Car & Driver. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings.