Show Your Email Savvy: Compete for a MarketingSherpa Email Marketing Award

Warren, RI, October 04, 2008 --( Show your email savvy by entering a campaign in MarketingSherpa’s fourth annual Email Marketing Awards competition.

Sponsored by ExactTarget for the second consecutive year, Marketing Sherpa’s awards recognize email campaigns with outstanding response rates. Winning entries will be announced at MarketingSherpa’s Email Summit ’09 in Miami, Florida, on March 15-17, 2009.

“We are delighted to announce MarketingSherpa’s email awards for 2009,” said Eric Stockton, President of MarketingSherpa. “Last year, more than 300 marketers submitted campaigns, and we expect to exceed that number this year.”

“We are pleased to again sponsor MarketingSherpa’s email awards competition,” said Scott Dorsey, CEO of ExactTarget, which is covering the entry fees for the second straight year. “I expect the competition to be the best ever and we look forward to seeing how leading marketers across the country are leveraging the power of one-to-one marketing.”

Entry categories will include winners for B-to-B and consumer campaigns. The categories:
- Best (Or Most Dramatic) Test You Learned From
- Best Automated Series (Auto Responder)
- Best Email Opt-in Campaign
- Best Non-Email Opt-in Messaging
- Best Postcard-Style Campaign
- Best Promotional Blast for Direct Sale or Lead Generation Offer
- Best Email for Mobile Market
- Best Promotional Re-launch Blast
- Best Single Welcome Letter to New Subscribers
- Best Email Newsletter for Marketing Purposes
- Best Limited Series Email Newsletter for Marketing Purposes
- Best Triggered Personalized Email
- Best of Show

Email awards recognize campaigns that work based primarily on the measurable response rate and how it connects to strategy and goal. Creative is considered when it influences results – the primary criteria for an award-winning campaign.

Deadline for entries is Dec. 15 at 7 p.m. Get entry forms and more information at

Winners will be honored on the first day of the email summit -- the largest email event in the world each year with more than 800 marketing professionals gathering at Miami’s InterContinental Hotel. Winning entries last year came from companies such as Logitech, VMware, GMAC, IBM, Sun Microsystems, Circuit City, Royal Caribbean, Spencer Gifts, Maxwell House, and Pepsi. Click here for the 2008 Email Awards Gallery:

MarketingSherpa publishes practical Case Studies, Benchmark Guides, exclusive research, how-to instructional materials and nine content-specific newsletters for more than 237,000 content, email, search, B-to-B and consumer marketing professionals each week.

In its eighth year, the marketing research publisher has been praised by The Economist, Harvard Business School’s Working Knowledge Site and Along with MarketingExperiments and InTouch, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking summits.

Peter Littell