Word-of-Mouth Makes the Difference in Faltering Economy
Bull Dog Bag Company goes against the grain and boosts product line, despite down-turn in US economy. It credits positive word-of-mouth as the difference.
New York, NY, October 06, 2008 --(PR.com)-- Bull Dog Bag Company, a pet-accessories company located in Dallas, Texas, recently announced the much-anticipated expansion of its line of products with the company’s foray into the world of human apparel. Kicking it off is the addition of the basic Bull Dog Bag Company t-shirt, in white or black, with more high-end and limited-edition pieces slated to appear early next year. Bull Dog Bag Company is primarily known for the very popular and keenly successful Bull Dog Bag, the tote for dog owners that allows them to carry items for their dog in one complete package. The totes are used to carry common, everyday things, from snacks, extra water bottles and toys, to poop bags, doggie wipes and first-aide kits.
“Word-of-mouth has been the most powerful marketing weapon for us, by far,” says Mr. Trotter, owner and founder of Bull Dog Bag Company, speaking about the new products. “When you’re a relatively new company, with limited contacts, people don’t know if they can trust you or not. They’re not sure what they are getting or who they’re dealing with when they contemplate placing an order online through our company’s blog (www.Bulldogbagcompany.com). More than just selling a great product, we want to establish a brand, a strong brand, like Adidas and Nike. Our customers make it possible for us to increase our brand and our credibility by using our products and telling others about them when asked, ‘Where’d you get that?’ That has made bringing new products to market possible.”
What has also helped the company become more “credible” is its work with local animal shelters and fundraising efforts of animal rescue organizations across the country. “We just recently made a donation of a Bull Dog Bag stuffed to the brim with items any dog owner would drool over. It had to be close to $80.00 worth of stuff. We donated it to a well-known dog show that’s held annually, as part of their auction to raise money for animal rescue. I won’t lie to you: we want to make money and this is a way for us to continue to get our product before the eyeballs of people who want new, fresh, cool and yet, practical, things. In this case, however, the money raised from the sale of this bag will go to provide shelter and food for animals that really need a second chance at life,” says Mr. Trotter.
On the subject of the down-turn in the US economy and how it has affected business, Mr. Trotter was optimistic.
“I think because Bull Dog Bag Company has remained relatively small and nimble, we haven’t been hit too hard by the slowing economy…knock on wood”, he says. “We carry zero-debt, the marketing we’ve done has been creative and effective, meaning we have maximized any dollars spent. The word of mouth about our products has been a true blessing. The economy is rough right now and people have shifted their priorities when it comes to making purchases. It has to be practical or people won’t buy. I believe, going into this holiday season, we are poised to do some great numbers. Our products are reasonably price, unique and just flat-out cool! If a person is on a limited budget, yet still wants to purchase a great gift for someone this Christmas, then they will want to spend as little as possible and still get something that will put a smile on the receivers face. Bull Dog Bags and a BDBC t-shirt will do that. And we have Free shipping. You can’t beat Free shipping!”
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“Word-of-mouth has been the most powerful marketing weapon for us, by far,” says Mr. Trotter, owner and founder of Bull Dog Bag Company, speaking about the new products. “When you’re a relatively new company, with limited contacts, people don’t know if they can trust you or not. They’re not sure what they are getting or who they’re dealing with when they contemplate placing an order online through our company’s blog (www.Bulldogbagcompany.com). More than just selling a great product, we want to establish a brand, a strong brand, like Adidas and Nike. Our customers make it possible for us to increase our brand and our credibility by using our products and telling others about them when asked, ‘Where’d you get that?’ That has made bringing new products to market possible.”
What has also helped the company become more “credible” is its work with local animal shelters and fundraising efforts of animal rescue organizations across the country. “We just recently made a donation of a Bull Dog Bag stuffed to the brim with items any dog owner would drool over. It had to be close to $80.00 worth of stuff. We donated it to a well-known dog show that’s held annually, as part of their auction to raise money for animal rescue. I won’t lie to you: we want to make money and this is a way for us to continue to get our product before the eyeballs of people who want new, fresh, cool and yet, practical, things. In this case, however, the money raised from the sale of this bag will go to provide shelter and food for animals that really need a second chance at life,” says Mr. Trotter.
On the subject of the down-turn in the US economy and how it has affected business, Mr. Trotter was optimistic.
“I think because Bull Dog Bag Company has remained relatively small and nimble, we haven’t been hit too hard by the slowing economy…knock on wood”, he says. “We carry zero-debt, the marketing we’ve done has been creative and effective, meaning we have maximized any dollars spent. The word of mouth about our products has been a true blessing. The economy is rough right now and people have shifted their priorities when it comes to making purchases. It has to be practical or people won’t buy. I believe, going into this holiday season, we are poised to do some great numbers. Our products are reasonably price, unique and just flat-out cool! If a person is on a limited budget, yet still wants to purchase a great gift for someone this Christmas, then they will want to spend as little as possible and still get something that will put a smile on the receivers face. Bull Dog Bags and a BDBC t-shirt will do that. And we have Free shipping. You can’t beat Free shipping!”
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Contact
Bull Dog Bag Company
Xuwan Tsu
682-667-6913
www.Bulldogbagcompany.com
Article submitted by H. Theo Tanksley, freelance writer through an agreement with Bull Dog Bag Company.
Xuwan Tsu
682-667-6913
www.Bulldogbagcompany.com
Article submitted by H. Theo Tanksley, freelance writer through an agreement with Bull Dog Bag Company.
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