Troy, MI, October 05, 2008 --(PR.com
)-- To anyone who has thought of the symphony as stuffy: Think again. The Detroit Symphony Orchestra (www.detroitsymphony.com
) is eclectic, engaging and interactive in a way that could only be pulled off in Motown.
In a little less than 3 months, the DSO, in collaboration with cutting edge web developer Media Genesis (www.mediaG.com
), created a brand new way to engage a global audience through an experiential web site.
“The DSO has always been a leader both musically and digitally. The DSO’s next Music Director Leonard Slatkin has more than 100 recordings, Seven Grammys and more than 60 Grammy nominations. The symphony already gets more than 50% of its ticket sales online and the previous web site was also ahead of its time. That’s why this next generation website had to be visionary and revolutionary,” said Antoine Dubeauclard, President of Media Genesis.
The DSO homepage is now more an interactive environment than a webpage—redefining how a website can be a destination. Users can tour various rooms at orchestra hall, from backstage to front-of-house and beyond. The website also simplifies navigation by making features like an online calendar, box office, and musician biographies immediate, intuitive, and eye-catching.
Real elements of the DSO turn into a user-friendly navigation system through seamlessly combined photography, cinematography, and illustration. Intricately composed computer-generated artwork allows users to visually navigate from the marquee into practice rooms as a virtual experience. For example, a table setting at the DSO’s café uses photo-real objects instead of traditional website navigation.
A team of Media Genesis programmers and designers used multimedia capture and hands-on exploration of the venue to virtualize the site. Ultimately, the group came up with a concept that would literally take visitors of the website on a virtual tour of orchestra hall and beyond.
The website has integrated a number of systems by trimming the servers needed to manage the DSO by more than 30%. Media Genesis developed the unique internal architecture, making it simpler and easier to update. Although multimedia rich, all of the content is accessible through a comprehensive, internally designed content management system, leaving a few hundred pages of content all within a few clicks.
For more information about Media Genesis and their services, please visit http://www.mediaG.com
The new Detroit Symphony Orchestra website, available at http://www.DetroitSymphony.com , is part of Media Genesis’ community outreach project, Digital Helping Hands. For more information, please visit http://www.DigitalHelpingHands.com.