Chennai, India, October 07, 2008 --(PR.com
)-- Rasvihar Debuts Precious Jewellery Collections in Dubai Jewellery Show.
Rasvihar of Chennai, India, launches a collection of precious jewellery, designed by Ahalya, during the Dubai International Jewellery Week at Dubai World Trade Centre between November 11 and 15, 2008. Seeks to initiate relationships with select lifestyle retail stores and exclusive boutiques in middle east and europe for retail sale.
This marks a major milestone for Resplenda Expressions Private Limited, a company founded by jewellery designer S.Ahalya and Prabodh Jain. Rasvihar, a division of Resplenda Expressions Private Limited, opened its first showroom, spread over a luxurious 6,500 square feet, on September 1, 2007 at 17a Sterling Avenue, Nungambakkam, Chennai 600034, India.
As a contemporary woman, designer S.Ahalya recognized a lack of choices that women with Indian sensibilities had when it came to jewellery that would complement their lifestyle. She then set out to create a line that offered classic styling with a sense of elegance. This handcrafted collection caters to the woman who appreciates the finer things and who is unafraid of expressing her individuality and personal style. Rasvihar’s Lace collection consists of bangles, rings, ear rings and neckpieces made of 18 carat gold and round brilliant diamonds and is priced between USD500 - USD12,000. It is one of 5 distinct collections that Rasvihar will present to the world at the Dubai International Jewellery Week. Rasvihar clients are attorneys, doctors, moms, businesswomen and architects, just to name a few.
Ahalya, co-founder of Rasvihar, trained the traditional Indian way in dance and fine art. She underwent rigorous, special art training for 12 years starting at the age of six. She has completed a course in diamond grading conducted by the International Gemology Institute.
"People are my inspiration," says Ahalya, "so I see no contradiction between my artistic urges and my clients' needs. All my jewellery is designed with a specific person in mind – not necessarily someone I've met. Many times, I'd make jewellery that was inspired by a particular person, and soon enough that same person would walk in and claim the piece for her own."
What the media says
Ahalya has very clearly set standards in the luxury shopping sector. It's an experience. Everyone who comes here once wants to come again ... Rasvihar is luxury redefined. Luxury that doesn't scream but whispers.
“From ethnic that’s haute to contemporary with oodles of originality (some pieces even combine gold with silver tonal variation), Ahalya’s range speaks a different design vocabulary.”
“Rasvihar is not just about buying fine jewellery, but about the jewellery-buying experience-without the fuss, without being ‘brushed off’, without the commotion or closed counters. “
“As stunning and beautiful as her creations, Ahalya is a charming synergy of traditional grandeur and contemporary minimalism.”
At A Glance
“Rasvihar makes shopping for jewellery a unique experience, with its cosy ambience and traditionally-crafted pieces.”
“True to its name, Rasvihar excites the senses (Ras) with nuances of the nine primary emotions known to a woman; all housed under one stately roof (Vihar). Created and nurtured by Ahalya, the jewellery designer of Rasvihar, her passion and talent translates itself into elegant, intricate ornaments for women and men. “
The Art Of Jewellery
During the Dubai International Jewellery Week, Rasvihar invites owners and managers of luxury retail stores and exclusive boutiques in middle east and europe, for discussions regarding retail sale.
If you’d like more information about this topic, or to schedule an interview with S.Ahalya, please call Prabodh Jain +91.94440.53507 or email firstname.lastname@example.org.
Contact: Prabodh Jain
Director - marketing and business development
Rasvihar - a division of
Resplenda Expressions Private Limited
17a, Sterling Avenue