Henry County’s Number One Selling Community, Heron Bay Golf & Country Club, Selects mRELEVANCE as Marketing Firm

Atlanta, GA, October 06, 2008 --( Heron Bay Golf and Country Club, a master-planned development in Henry County, has selected mRELEVANCE as its Internet marketing, public relations and social media firm of record.

“mRELEVANCE uses multiple channels to bring awareness to Heron Bay,” said Lisa Brutvan, Marketing Director for Heron Bay Golf and County Club. “Their use of Internet marketing and social media combined with their traditional public relations expertise spreads the word through a wide range of outlets to reach a variety of consumers.”

Heron Bay Golf and Country Club is made up of many different neighborhoods, each built by a top Atlanta new home builder. All of the homes at Heron Bay offer a wide variety of options. Architectural styles include Traditional, European, Cottage and Craftsman designs, while plans range from active adult cottages on small, low maintenance lots to custom golf or lake-view homes on lots ranging from one half of an acre to over 1.5 acres. Homes are priced from the high $100’s to more than $1 million.

As Heron Bay has discovered, maximizing marketing dollars is more important than ever in today’s market. mRELEVANCE thoughtfully analyzes Internet traffic and traditional media messages to target relevant audiences with relevant messages for maximum results.

Named the “Community of the Year” in 2005 by the Greater Atlanta Homebuilders Association, and awarded the 2006 Grand Award for Outstanding Development by the Georgia Urban Forest Council, Heron Bay Golf & Country Club, developed by Minerva Properties, is a master-planned community that is setting new standards for development in the Atlanta marketplace. Heron Bay includes a variety of neighborhoods designed for every life stage and features a full complement of unparalleled amenities in a resort-like setting in Locust Grove, Ga., just south of Atlanta. For more information, visit or call 770-957-5633.

mRELEVANCE, LLC, is a public relations, internet marketing and social media firm designed to meet client needs in a changing marketplace by building the online and off line relationships that are relevant to client success. Combining the talents and resources of public relations and social media firm Flammer Relations, Inc., with the power of Internet marketing services at MLC New Home Marketing, mRELEVANCE implements a combination of traditional PR services and up-to-date Web 2.0 tools (e-mail marketing, search engine optimization, social media and others) to create relevant results for clients.
With offices in Atlanta and Chicago, we can connect your company with buyers and build relevant relationships nationwide. For more information, visit or call 770-383-3360 or 847-259-7312.

“…mRELEVANCE…because all MARKETING should be RELEVANT…”

Carol Flammer