B2B Expert, Brian Carroll, to Speak at Marketingsherpa’s B2B Demand Generation Summit

Lead Generation Expert to present his five-step playbook for growing leads at MarketingSherpa’s 5th Annual B2B Demand Generation Summit. Attendees to learn how to increase lead volume by up to 900%.

Warren, RI, October 08, 2008 --( Brian Carroll, a B2B expert and author of Lead Generation for the Complex Sale, will speak at MarketingSherpa’s 5th Annual B2B Demand Generation Summit to be held October 26-28 in San Francisco. MarketingSherpa, a research firm publishing Case Studies and benchmark data for marketing professionals, announced Carroll will present his “‘Playbook’ for Growing More Leads” during the three-day summit.

Carroll will outline ways to build an operational playbook with a company’s sales department to better manage and nurture leads. His five-step playbook, based on real-world experiences with both small and large IT enterprises, will show attendees how to optimize their current lead generation and develop a measureable marketing pipeline that will drive sales.

In addition, attendees will hear from other leading B2B marketers from large, mid-sized, and small companies, such as Microsoft, VOIPshield Systems, Cisco, Exeros Inc., and Siemens. These experts will present exclusive B2B marketing research, expert presentations, and 19 practical Case Studies. A complete agenda is available at

Attendees will learn how to:

-Boost lead capture and conversion by combining search, database and social community marketing
-Increase lead volume by up to 900%
-Boost ROI by streamlining global lead generation and qualification practices
-Use professional networking tools for brand awareness and lead generation
-Increase landing-page conversions by focusing on search intent as the trigger

Attendees can choose to purchase the Expert B2B Marketer’s Training Package and take part in a one-day Landing Page Optimization Professional Certification Course. This one-day online course will help attendees learn proven techniques for achieving maximum results. Upon completion, participants will receive a printed certificate and the status of having achieved Professional Certification as an expert in Landing Page Optimization.

For more information, including a full agenda go to:

About MarketingSherpa

MarketingSherpa ( is a research firm publishing Case Studies, benchmark guides and handbooks, how-to newsletters, special reports, and exclusive data, and metrics for an international community of hundreds of thousands of marketing, advertising, and PR professionals. The firm is distinguished by its results-based and practical marketing information researched and written by a staff of in-house reporters and researchers who track what works (and what doesn’t) in all aspects of marketing, including email.

MarketingSherpa is regarded as the practical research network for marketers. Offering more than the research publications, MarketingSherpa hosts six annual summits attended by thousands of marketers worldwide and offers its paid membership full access to its complete library of results-based marketing information.

The name "Sherpa" refers to the legendary Sherpas of Nepal who guide climbers up Mount Everest. MarketingSherpa’s mission is to be the guide who can help marketers make the tough climb toward great results easier by researching and reporting on what works.

MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group, headquartered in Jacksonville, Florida.

Tabbatha Marcus