Hayward, CA, October 08, 2008 --(PR.com
)-- Amid stories of the nation's faltering economy and the bleak sales forecasts for the holiday season, one company is providing some upbeat advice for their affiliates. Article Marketer (www.ArticleMarketer.com), a popular online article distribution service, is releasing a 12-part Economic Survival Guide to help their affiliates keep their businesses going strong.
"When times get tough, the first thing most businesses cut from their budget is marketing expenses," says Chris Ellington, CEO of Article Marketer. "That has a ripple effect that you'll still be feeling long after the economy recovers."
Businesses that halt their marketing practices during a poor economy may find that their customers have moved on by the time they start promoting again. According to Ellington, marketers who keep on going right through the hard times will come out ahead in the end.
To help them do that, Article Marketer's Economic Survival Guide contains tips on attracting and keeping customers even when no one seems interested in buying. Their message is that a weak economy is the perfect time to find your niche.
A 2003 marketing study by Interbrand supported this claim. "In a downturn, people don't stop buying; they just buy more cleverly. Take advantage of the general decrease in marketing spending to grab a larger share of voice and define yourself in a less cluttered marketplace."
Article Marketer's 12-part Economic Survival Guide will include three exclusive free software downloads. The Guide, and the free downloads, are available to all Article Marketer affiliates beginning on October 3rd.
About the Company:
Article Marketer is the market leader in automated article distribution services for writers, marketers and business professionals. They serve clients ranging from large PR firms to small home-based businesses. Their goal is to help companies promote themselves, their products and their services more effectively by being the easiest, fastest, most reliable and least expensive way to distribute original content. For press inquiries about Article Marketer, or to arrange an interview with Chris Ellington, call 1 (510) 402-4448, or email email@example.com.