Milwaukee, WI, October 07, 2008 --(PR.com
)-- Finally, organic consumers can enjoy an organic genuine Bavarian beer. Lammsbräu, Europe’s leading craft brewer of organic beers, introduces a selection of five USDA certified organic brews to the American market.
Townspeople of rural Neumarkt, a romantic hamlet in Germany’s Bavaria region, have been enjoying Lammsbräu since 1628. Lammsbräu beers have always been pure and flavorful, brewed in accordance with the Bavarian purity law of 1516. This tradition continued until 1977, when sixth generation brewery owner Dr. Franz Ehrnsperger, a pioneer of the German organic movement, wanted more than just to continue to brew beer in the customary way. A staunch opponent of GMO and strong believer in sustainable production methods and organic farming, he proclaimed Protection of the Environment a company goal, shortly after taking over the helm of the company from his parents.
In the following years, he consequently transformed the brewery into a fully sustainable enterprise. “We created the ten commandments of ecological beer brewing” says Dr. Ehrnsperger, “a set of rules everybody in our brewery is committed to”. All ingredients are sourced from local farmer’s cooperatives which produce grain and hops in accordance with the American and European organic standards. The water is pristine, drawn from the brewery’s own deep well. The company has solar panels for energy production. Packing materials and stationery are made from recycled paper, while delivery trucks are fueled by cold pressed vegetable oil. Even the brewer waste, often dumped by conventional breweries, is sustainably utilized as growing medium for organic mushrooms, cultivated in the dark cellars of the brewery. In 1992, Lammsbräu became the first certified organic brewery in Europe and remains one of the very few breweries in the world to exclusively produce organic beers. Dr. Ehrnsperger’s visionary work was awarded with the German Environmental Award in 2001, granted by Germany’s Federal Environment Foundation DBU.
The quality and taste of Lammsbräu organic beers has been a dazzling success with consumers. Historically Lammsbräu was a regional beer only distributed within Bavaria. Today, consumers all over Europe enjoy the pure freshness of Lammsbräu organic beers, making Lammsbräu the leading organic beer in Europe.
The first five Lammsbräu beers available in the United States are Organic Pilsner, a European style lager with a delicate balance of noble hop bitterness and gentle maltiness, Organic Dunkel, a classic Bavarian dark lager, Organic Low Alcohol, a mild alcohol-reduced lager, Organic alcohol-free Hefe-Weizen, the world’s only alcohol-free Bavarian Weiss Beer and Organic Bavarian Brew, a refreshing alcohol-free malt beverage.
Lammsbräu Beers are imported by Schwelmer Beer Imports and distributed throughout the East and West Coasts as well as in selected Midwestern states.
About Neumarkter Lammsbräu
Founded in 1628 and located in the heart of Bavaria, Neumarkter Lammsbräu has pioneered organic beer brewing and is Europe’s first certified organic brewery. The company uses organic ingredients sourced from local farmer cooperatives. The brewery produces 15 types of organic beers, as well as a selection of organic non alcoholic soft drinks. Neumarkter Lammsbräu is available throughout Europe and imported by Schwelmer Imports to the United States.
About Schwelmer Beer Imports
Schwelmer Beer Imports North America, Inc. is a federally licensed beer importer, operating since 2003 out of Brooklyn, New York. Schwelmer Beer Imports carries a variety of quality German beers and is the exclusive importer of Lammsbräu. Schwelmer Beer Imports guarantees the freshness of Lammsbräu beers through ColdTrack ®, a unique transport refrigeration system that ensures that preservative free Lammsbräu beers are fresh when arriving in Schwelmer’s climate controlled warehouse.
About Hauke Consulting LLC
Hauke Consulting is a market entry consulting firm focusing on the organic and natural product industries. The firm serves domestic and international companies seeking to enter the American natural products market. In addition, Hauke Consulting is the North American representative of Nürnberg Global Fairs, organizer of the international BioFach organic food shows. Hauke Consulting was founded in 2004 by Stefan Hauke, a marketing expert who worked in international executive positions at Procter & Gamble and Gillette.