TechBiz Connection Forum to Deliver Best Practices Advice on Pay-per-Click Advertising and Search Engine Optimization
Irvine, CA, October 09, 2008 --(PR.com)-- TechBiz Connection (TBC) will host a distinguished panel of highly regarded search engine optimization experts who will present the best practices of pay-per-click advertising and reaching top search engine ranking at its monthly forum on Wednesday, October 15 from 6:00 to 9:00 PM at TechSpace in Aliso Viejo.
Designed to help business owners, marketers, and webmasters increase their Web site’s traffic, rankings and conversions, the TBC forum will discuss how to improve rankings in the search engines, link building, keyword selection, pay-per-click marketing, and more on Google, Yahoo and MSN, including what to do, what not to do, what to measure and how to determine success.
According to Jack Bicer, TBC president, whether you are a small business owner or a marketing manager for a large multinational corporation, taking advantage of paid search advertising is a must. “Learning not only how to drive qualified visitors to your site quickly and economically, but learning the strategies of the masters will allow you to win at this increasingly challenging form of marketing,” Bicer explained.
The panel moderator is Michael Bonfils, CEO of SEM International/WebCertain LLC, specializing in providing international search engine marketing services for global advertising agencies and Fortune 1000 firms. Mr. Bonfils is also a contributor to internet marketing technology and trends, having contributed his time to national publications and events such as Witi and Webmasterworld's Pubcon. Previously, he was the founder of a successful internet contextual advertising agency which he sold in 2004. Mr. Bonfils sits on the board of directors for many organizations including the TechBiz Connection and is the former vice president of communications for the American Marketing Association (SOCAL). His company services over 150 clients worldwide and currently operates and has offices in North America, Europe and Asia.
Expert panel members include:
Michael Mascott, West group manager of Google, whose primary focus at Google is working with Fortune 500 technology and telecommunication companies on building integrated advertising programs that meet their objectives. He has worked with Google for four years and has over 10 years in advertising sales and business development experience. Prior to joining Google, Mr. Mascott worked with CNET Networks and Ziff-Davis on both digital and print initiatives.
Brian Dunn, senior manager, online marketing, Toshiba America Information Systems, has managed paid search programs since 2001, creating keyword marketing strategies to accomplish e-commerce, branding, and other objectives. In his current role with Toshiba America's laptop division, he oversees both paid and natural search, email and database marketing, and manages the company's e-commerce website, ToshibaDirect.com. Previous to joining Toshiba in 2006, Mr. Dunn worked for Epson America and sportsTALK.com, a pioneering sports content start-up.
Alan Edgett, strategy & innovation, Experian/Consumer Info, is currently in charge of innovative advertising programs for Experian's Consumer Info Division. Previously, Mr. Edgett headed Experian’s Direct to Small Business efforts within the Business Information Group and had been responsible for a team of on line marketers and business development executives that support a variety of B2B and B2C web properties. Prior to Experian, he held a number of on line marketing and business development roles at Akamai Technologies and Eteam.com. He was also a founding member of MarketWire.com. Mr. Edgett holds an MBA from the Marshall School of Business at the University of Southern California, and is a passionate "intra-preneur". His current focus is integrating Web 2.0 methodologies into B2B environments.
Robert McArdle, vice president of online marketing for Foreclosure Trackers Inc., is currently responsible for implementing localized online marketing strategies to drive revenue for both foreclosure education seminars and a monthly foreclosure data subscription service in Southern California. His focus is on organic and paid search programs, along with email and database marketing. Previously, Mr. McArdle was the general manager of an online software application sold to real estate agents called Homefeedback.com. He has worked with over five start-ups and has been involved in online marketing for over 10 years. He has an MBA in E-commerce from the University of San Diego and a BA in Economics from the University of Maryland.
The TBC Forum discussion and subsequent question-and-answer session is sponsored by Daly-Swartz Public Relations, Manatt, Phelps & Phillips, ExactTarget, Inc., Septium Corp., University of California, Irvine, and Brilliant Blue.
Admission to the TechBiz Connection event is $30 prepaid and $40 at the door. For further information and RSVP, visit http://www.techbizconnection.org or e-mail Jack Bicer at president@techbizconnection.org.
TechBiz Connection was created to support Southern California business and technology professionals, companies and entrepreneurs by providing timely education and networking opportunities. The organization focuses on where technology and business intersect; everything a successful high-tech company would want to do.
###
Contact:
Daly-Swartz PR for TechBiz Connection
Jeffrey Swartz, 949-470-0075
jeffreyswartz@dsprel.com
Designed to help business owners, marketers, and webmasters increase their Web site’s traffic, rankings and conversions, the TBC forum will discuss how to improve rankings in the search engines, link building, keyword selection, pay-per-click marketing, and more on Google, Yahoo and MSN, including what to do, what not to do, what to measure and how to determine success.
According to Jack Bicer, TBC president, whether you are a small business owner or a marketing manager for a large multinational corporation, taking advantage of paid search advertising is a must. “Learning not only how to drive qualified visitors to your site quickly and economically, but learning the strategies of the masters will allow you to win at this increasingly challenging form of marketing,” Bicer explained.
The panel moderator is Michael Bonfils, CEO of SEM International/WebCertain LLC, specializing in providing international search engine marketing services for global advertising agencies and Fortune 1000 firms. Mr. Bonfils is also a contributor to internet marketing technology and trends, having contributed his time to national publications and events such as Witi and Webmasterworld's Pubcon. Previously, he was the founder of a successful internet contextual advertising agency which he sold in 2004. Mr. Bonfils sits on the board of directors for many organizations including the TechBiz Connection and is the former vice president of communications for the American Marketing Association (SOCAL). His company services over 150 clients worldwide and currently operates and has offices in North America, Europe and Asia.
Expert panel members include:
Michael Mascott, West group manager of Google, whose primary focus at Google is working with Fortune 500 technology and telecommunication companies on building integrated advertising programs that meet their objectives. He has worked with Google for four years and has over 10 years in advertising sales and business development experience. Prior to joining Google, Mr. Mascott worked with CNET Networks and Ziff-Davis on both digital and print initiatives.
Brian Dunn, senior manager, online marketing, Toshiba America Information Systems, has managed paid search programs since 2001, creating keyword marketing strategies to accomplish e-commerce, branding, and other objectives. In his current role with Toshiba America's laptop division, he oversees both paid and natural search, email and database marketing, and manages the company's e-commerce website, ToshibaDirect.com. Previous to joining Toshiba in 2006, Mr. Dunn worked for Epson America and sportsTALK.com, a pioneering sports content start-up.
Alan Edgett, strategy & innovation, Experian/Consumer Info, is currently in charge of innovative advertising programs for Experian's Consumer Info Division. Previously, Mr. Edgett headed Experian’s Direct to Small Business efforts within the Business Information Group and had been responsible for a team of on line marketers and business development executives that support a variety of B2B and B2C web properties. Prior to Experian, he held a number of on line marketing and business development roles at Akamai Technologies and Eteam.com. He was also a founding member of MarketWire.com. Mr. Edgett holds an MBA from the Marshall School of Business at the University of Southern California, and is a passionate "intra-preneur". His current focus is integrating Web 2.0 methodologies into B2B environments.
Robert McArdle, vice president of online marketing for Foreclosure Trackers Inc., is currently responsible for implementing localized online marketing strategies to drive revenue for both foreclosure education seminars and a monthly foreclosure data subscription service in Southern California. His focus is on organic and paid search programs, along with email and database marketing. Previously, Mr. McArdle was the general manager of an online software application sold to real estate agents called Homefeedback.com. He has worked with over five start-ups and has been involved in online marketing for over 10 years. He has an MBA in E-commerce from the University of San Diego and a BA in Economics from the University of Maryland.
The TBC Forum discussion and subsequent question-and-answer session is sponsored by Daly-Swartz Public Relations, Manatt, Phelps & Phillips, ExactTarget, Inc., Septium Corp., University of California, Irvine, and Brilliant Blue.
Admission to the TechBiz Connection event is $30 prepaid and $40 at the door. For further information and RSVP, visit http://www.techbizconnection.org or e-mail Jack Bicer at president@techbizconnection.org.
TechBiz Connection was created to support Southern California business and technology professionals, companies and entrepreneurs by providing timely education and networking opportunities. The organization focuses on where technology and business intersect; everything a successful high-tech company would want to do.
###
Contact:
Daly-Swartz PR for TechBiz Connection
Jeffrey Swartz, 949-470-0075
jeffreyswartz@dsprel.com
Contact
TechBiz Connection
Jeffrey Swartz
949-470-0075
www.techbizconnection.org
Jeffrey Swartz
949-470-0075
www.techbizconnection.org
Contact
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