MarketingSherpa Releases 6th Edition of Benchmark Guide for Email Marketers

Warren, RI, October 10, 2008 --( The sixth edition of an annual benchmark guide recognized widely as a ‘must-have’ each year by B-to-B and consumer email marketers has been released by MarketingSherpa.

The 2009 Email Marketing Benchmark Guide is filled with the latest information from 1,763 real-life marketers on open rates, clickthrough rates, conversion rates, national and international spam regulations and data on which tests and tactics get the best and worst ROI. Among the special reports in the completely re-researched and rewritten guide is an exclusive look at international email, including the challenges, opportunities, and privacy in 30 countries.

“Year after year, MarketingSherpa’s Email Benchmark Guide proves to be an amazing source of insight, inspiration and ideas for email marketing professionals,” says Jeffrey K. Rohrs, Vice President of Marketing for ExactTarget. “The 2009 edition is no exception as it documents, yet again, that there’s still plenty of ROI gold in email marketing’s hills for those who eschew burn-and-churn tactics in favor of efforts that facilitate long-term, mutually beneficial relationships with customers and prospects.”

Among the Guide’s 328 pages of practical content: 205 charts, 66 tables and images, 8 practical case studies with step-by step details, an email eyetracking study with 8 heatmaps, 39 pages of data on list growth, 46 pages on email tactics and testing, and 51 pages on deliverability and testing. Other special reports in the Guide include look at the future of list growth, text email design, and a 12-point plan to increase email performance.

“Marketers of all types are turning back to email in these tough economic times,” says Stefan Tornquist, Research Director at MarketingSherpa and the author of the Benchmark Guide. “This means greater competition for the inbox and a heightened need for marketers to raise their game. That’s the purpose of this report – to offer solutions and inspirations as well as benchmarks for comparison.”

Research highlights in the guidebook, says Tornquist, include:
- A down economy means more creative, personalized, segmented and tested email
- An attitude toward email budgets that correlates with performance
- To increase opt-ins, offer real benefits in the content
- Image blocking in email can be overcome
- International email marketing offers plenty of opportunities if marketers know the rules, regulations, and customs

Price of the Email Marketing Benchmark Guide is $397. It can be purchased by visiting

“I can’t wait for my copy to arrive in the mail,” says Debbie Weil of WordBIZ. “MarketingSherpa’s reports are always so well edited and organized. This may be the best investment you make in preparation for marketing your products and services.”

“MarketingSherpa’s Email Benchmark Guide is one of the best resources out there for email marketers,” says Tamara Gielen of OgilvyOne. “I especially like the fact that it is full of stats and charts that I can use to compare my own results with.”

MarketingSherpa publishes practical Case Studies, Benchmark Guides, exclusive research, how-to instructional materials and nine content-specific newsletters for more than 237,000 content, email, search, B-to-B and consumer marketing professionals each week.

In its eighth year, the marketing research publisher has been praised by The Economist, Harvard Business School’s Working Knowledge Site and Along with MarketingExperiments and InTouch, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking summits.

Peter Littell