Brian Carroll, B2B Expert and Author, to Present His "‘Playbook’ for Growing More Leads" During Three-Day Summit

Carroll to present his “Playbook” for growing more leads during MarketingSherpa Business-to-Business Demand Generation Summit to be held in San Francisco October 26–28. Summit features exclusive business-to-business marketing research, expert presentations, and 19 Case Studies presented by leading industry experts.

Arden Hills, MN, October 13, 2008 --( Brian Carroll, a B2B expert and author of Lead Generation For The Complex Sale, will speak at MarketingSherpa’s 5th Annual Business-to-Business Demand Generation Summit to be held October 26–28 in San Francisco. Carroll will present his “‘Playbook’ for Growing More Leads” during the three-day summit.

According to Carroll, the biggest challenge organizations face is bringing focus to their lead generation process. “I’m excited to have the opportunity to share my real-world experience with B-to-B marketers who are trying to optimize their lead gen programs,” said Carroll. “My ‘playbook’ addresses the proverbial black hole between your company’s sales and marketing efforts and outlines ways to better manage and nurture the leads you generate.”

By using this approach, Carroll will share how he helped one client increase their sales-ready leads by 375% and increase their lead-to-sales pipeline conversion rate by 200%. His playbook, based on real-world experiences with both small and large IT enterprises, will show attendees how to optimize their current lead generation and develop a measureable marketing pipeline that will drive sales.

Carroll was a guest speaker at MarketingSherpa’s Business-to-Business Demand Generation Summit held in Boston the week of October 5, featuring the same agenda. Attendees found the real-life scenarios and in-depth research valuable. “It was a pleasure to attend the MarketingSherpa Summit. The content of the sessions provides pertinent, timely, well-rounded information. There is something important to learn for each marketer including V.P’-s, managers, CEO’-s and marketing providers,” said Lisa Aimola,Vice President, Protocol Integrated Direct Marketing. “You walk away with the knowledge that a strong targeted process driven by relevant data will maximize your efforts.”

The San Francisco Business-to-Business Demand Generation Summit will feature exclusive business-to-business marketing research, expert presentations and 19 practical Case Studies presented by B-to-B marketers from large, mid-sized and small companies, such as Microsoft, VoIPshield Systems, Cisco, Exeros Inc. and Siemens. The agenda and info are available at:

Attendees will learn how to:
-Boost lead capture and conversion by combining search, database, and social community marketing
-Increase lead volume by up to 900%
-Boost ROI by streamlining global lead generation and qualification practices
-Use professional networking tools for brand awareness and lead generation
-Increase landing-page conversions by focusing on search intent as the trigger

About InTouch
InTouch ( helps companies increase sales by optimizing their lead nurturing process. Through a combination of unique relationship-building practices, technology tools and sophisticated call center representatives, InTouch helps companies identify, manage, and escalate sales leads from inception to sale by streamlining the lead management process. InTouch, along with MarketingExperiments and MarketingSherpa, is part of the MECLABS Group.

About MarketingSherpa Inc.
MarketingSherpa ( is a research firm publishing Case Studies, benchmark guides, and how-to instructions for experienced marketing professionals. 237,000 marketers read MarketingSherpa publications every week.

Praised by The Economist, Harvard Business School’s Working Knowledge Site and, the firm is now celebrating its 8th anniversary. For complimentary Case Study newsletters, visit or call toll-free in North America: (877) 895-1717.

Brooke Bower