FORTRUST Selects 90octane for Strategic Pay-Per-Click Advertising Program

The Denver marketing agency will manage strategic, geo-targeted PPC campaigns to generate qualified business leads for the Denver data center.

Denver, CO, October 12, 2008 --(PR.com)-- FORTRUST, a world-class high-availability data center services provider, has chosen Denver interactive marketing agency 90octane for a strategic pay-per-click (PPC) advertising program. The campaign is set to kick off immediately and includes a comprehensive outreach strategy to educate and engage Internet users researching best-in-class data center providers and solutions.

“This strategic marketing strategy will help FORTRUST continue to deliver the message that our Denver data center is a leading provider of high-availability colocation and managed services that help clients achieve their data storage and management objectives,” says Rob McClary, general manager of FORTRUST. “The engagement with 90octane is part of our well-rounded strategy that ensures that we’ll be able to reach our target markets and help educate the technology community about solutions to meet their needs.”

90octane offers expertise in executing conversion-oriented programs targeting specific geographies. The geo-targeted campaigns, as well as broader U.S.-targeted campaigns will boost the data center’s visibility in top search engines and generate qualified business leads.

“We’re pleased to have been chosen by FORTRUST to execute this campaign as the data center team wants to ensure that its audience knows about its suite of colocation and managed services as well as its geographically desirable location,” said Jim Grinney, Partner at 90octane.

About FORTRUST
FORTRUST is a world-class high-availability data center services provider, progressively designed and precisely managed to preserve business continuity for its customers. FORTRUST’s premier offerings include adaptable colocation space for any-size enterprise supported by optimal power infrastructure, connectivity and physical security as well as a comprehensive suite of managed services to safeguard mission-critical business services. Leading companies choose FORTRUST to gain a trusted partner who will preserve and protect their data as well as serve as an essential extension of their operations. Established in 2000, FORTRUST is privately held and based in Denver. More information is available by calling 1-720-264-2000 or by visiting http://www.FortrustDataCenter.com.

About 90octane
90octane is an award-winning interactive marketing agency that leverages online marketing strategies, search engine marketing (SEM) services and sales lead generation capabilities to develop custom, results-driven solutions. Combining proprietary analytics tools with creative expertise, 90octane optimizes the impact of each interactive marketing dollar budgeted by clients, ranging from international non-profit organizations such as Heifer International to Fortune 500 companies such as Gates Corporation. For more information, please contact Rosemary Riley at 720-904-8169, or visit http://www.90octane.com.

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