MarketingSherpa Seeks Speakers for 9th Subscription Marketing Summit

Warren, RI, October 13, 2008 --( Online and print publishing marketing professionals with real-life case studies and campaign war stories to share are wanted by MarketingSherpa for its ninth annual Subscription Marketing Summit in New York City in May 2009.

Subscription Marketing Summit ’09 is one of three annual summits sponsored by the marketing research publishing firm that attracts thousands of professionals worldwide. Subscription Marketing Summit ’09 will draw more than 230 content business and subscription marketers and executives to the Museum of Jewish Heritage on May 3-5, 2009.

Proven strategies, tactics and practical lessons learned are what MarketingSherpa seeks from speakers and panelists for the summit. MarketingSherpa publishes practical Case Studies, Benchmark Guides, exclusive research, how-to instructional materials and nine content-specific newsletters for more than 237,000 content business, email, search, B-to-B and B-to-C marketing professionals each week.

Submit your nominations for speaking proposals online by Nov. 17 at:

Speakers at past Subscription summits have included senior-level executives and thought leaders from companies such as Encyclopaedia Britannica, AG Interactive, American, Blockbuster, Informa, Stratfor, ThomasNet, Phanfare,,,, World Vital Records and ShareFile.

Last year’s Summit included these topics and subject areas:
- New paid content marketing research: stats on what works
- Landing page optimization case studies
- Subscription revenue strategies for changing business models
- Maximizing customer lifetime value
- Building a subscription base through segmentation and usability
- Tactics for increasing conversions
- Web 2.0 strategies for acquisition and retention
- Creating messages that work
- When and how to use paid search for maximum impact

The Subscription Marketing Summit was known as the ContentBiz Summit for many years, last year was known as Selling Online Subscriptions Summit. It sells out annually. Tickets are not available at the door.

MarketingSherpa has been praised by The Economist, Harvard Business School’s Working Knowledge Site and Along with MarketingExperiments and InTouch, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking summits.

Peter Littell