Michigan IT Professionals to Present at Greater Lansing Business Showcase

Netvantage Marketing’s Joe Ford presents “Using Search Engines to Market Your Business” for Capital Area IT Council.

Lansing, MI, October 15, 2008 --(PR.com)-- In association with the Capital Area IT Council, the Greater Lansing Business Showcase will exhibit “Using Search Engines to Market Your Business” on Oct. 30. The presentation will feature Netvantage Marketing’s Managing Partner Joe Ford.

The presentation will discuss how to leverage Google to market and advertise small businesses. Presenters aim to educate business owners about natural search engine optimization and AdWords, a pay per click management program, as well as instructions how to implement these strategies. “We want to give our attendees action-oriented tactics, so they can go back to their desks after the presentation and know how to do this,” said Ford.

The Capital Area IT Council’s presentation will begin at 2:00 p.m. Other presenters on this topic include TechSmith CEO Bill Hamilton, Spartan Internet Consulting President Ryan Vartoogian, and Liquid Web Director of Marketing Travis Stoliker. “I am thrilled to be on a board with Lansing’s top industry leaders, promoting the advantages of marketing and advertising on Google,” said Ford.

The Greater Lansing Business Showcase is a trade show and networking event that highlights mid-Michigan businesses and offers an opportunity to network with customers, potential customers, and other professionals throughout the community. In addition to the seminar, the Capital Area IT Council’s exhibit will draw attention to one of the fastest growing sectors in the Capital area. Between 1998 and 2004, information technology grew 20 percent.

Netvantage Marketing is also hosting a series of seminars, Search Engines for Small Business. At their August event, Netvantage Marketing greeted a considerable audience for their presentation on site content improvements, Meta tags, and other processes at East Lansing’s Dublin Square. In November, Ford and Managing Partner Adam Henige will present the second installment, “11 on 11/11 — 11 Ways to Use Google to Your Advantage,” at Claddagh’s Irish Pub in East Lansing, Mich. This seminar will include training in tools that will improve organic optimization and paid search. The Michigan search engine marketing firm offer services for several local organizations, including the Mid-Michigan Food Bank, McDonald’s & Company and Tires By Web.

Those interested in the Greater Lansing Business Showcase presentation may purchase tickets Lansing Center box office from 9 a.m. to 4 p.m. on Oct. 30. Those interested in the “11 on 11/11” seminar must register by e-mail at seminars@netvantagemarketing.com. Netvantage Marketing is a Michigan search engine optimization, pay per click management and web analytics consulting company based in Okemos. For more information, you can reach the Netvantage office by phone at 517-853-5838 or on the web at http://netvantagemarketing.com.

Netvantage Marketing
Laura Sauer