MarketingSherpa to Host B2B Demand Generation Summit in San Francisco

Warren, RI, October 17, 2008 --( MarketingSherpa will hold its B-to-B Demand Generation Summit 2008 in San Francisco on October 26–28. The three-day summit will show attendees how to increase lead volume by up to 900%, optimize webinar attendance and effectiveness, and generate quality leads.

Over 200 marketers attended MarketingSherpa’s B-to-B Demand Generation Summit held in Boston October 5–7. The programming for the San Francisco Summit is the same as for the Boston Summit. “It was a pleasure to attend the MarketingSherpa Summit. The content of the sessions provides pertinent, timely, well-rounded information. There is something important to learn for each marketer including V.P.-’s, managers, CEO-’s, and marketing providers,” said Lisa Aimola, Vice President, Protocol Integrated Direct Marketing. “You walk away with the knowledge that a strong targeted process driven by relevant data will maximize your efforts.”

Attendees receive practical and results-driven training, and have the opportunity to network with leading B–to-B marketers from large, mid-sized, and small companies, such as Microsoft, VoIPshield Systems, Cisco, Exeros Inc., and Siemens. Attendees of the San Francisco B-to-B Demand Generation Summit will learn how to:

-Boost lead capture and conversion by combining search, database, and social community marketing
-Increase lead volume by up to 900%
-Boost ROI by streamlining global lead generation and qualification practices
-Use professional networking tools for brand awareness and lead generation
-Increase landing-page conversions by focusing on search intent as the trigger

Attendees can choose to purchase the Expert B-to-B Marketer’s Training Package and take part in a one-day Landing Page Optimization Professional Certification Course. This one-day online course will help attendees learn proven techniques for achieving maximum results. Upon completion, participants will receive a printed certificate and the status of having achieved Professional Certification as an expert in Landing Page Optimization.

A complete agenda is available at

About MarketingSherpa
MarketingSherpa ( is a research firm publishing Case Studies, benchmark guides and handbooks, how-to newsletters, special reports, and exclusive data, and metrics for an international community of hundreds of thousands of marketing, advertising, and PR professionals. The firm is distinguished by its results-based and practical marketing information researched and written by a staff of in-house reporters and researchers who track what works (and what doesn’t) in all aspects of marketing, including email.

MarketingSherpa is regarded as the practical research network for marketers. Offering more than the research publications, MarketingSherpa hosts six annual summits attended by thousands of marketers worldwide and offers its paid membership full access to its complete library of results-based marketing information

The name “Sherpa” refers to the legendary Sherpas of Nepal who guide climbers up Mount Everest. MarketingSherpa’s mission is to be the guide who can help marketers make the tough climb toward great results easier by researching and reporting on what works.

MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group, headquartered in Jacksonville, Florida.

Tabbatha Marcus